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“A no-nonsense approach to building your business through relationships.”

~ Jane Applegate, syndicated Los Angeles Times columnist

Who Do They See Approaching?

May 20th, 2014 by Bob Burg

Who do they see approaching by Bob BurgPerhaps they are a family member, an employee, business associate, supplier, a student, or anyone else who knows you and experiences you on a regular or even semi-regular basis.

As you walk into the room, how does he or she feel?

Are they thinking, “Here is the person who is going to inspire me, bring out my best and make me feel good about myself? Is (s)he going to encourage me?

“Or, are they going to put me down, criticize me, disparage me? Is (s)he going to discourage me?”

Just something to think about as you approach…everyone today.


*Inspired by my Dad. 🙂

18 Responses to “Who Do They See Approaching?”
  1. Doug Wagner said at 12:04 pm on

    I was originally going to go with “make them cry” but upon further reflection and a little caffeine I’ve elected for inspire, etc.

    Great point Bob.

  2. Bob Burg said at 12:25 pm on

    Doug: At least we know there are options. 😉

  3. Rajib Baruah said at 1:31 pm on

    So rightly said, Mr. Bob. It’s our presence that matter the most and I personally think that’s the key to success. It’s not about how much you give physical help but how your presence can change someone’s feelings and approach to their life. Someone rightly said, your presence is more important than all things put together. Thanks for this beautiful advice and looking for more…….

  4. Bob Burg said at 2:23 pm on

    Rajib: Wow, what a kind comment, my friend. Thank you so much!

  5. Thanks for yet another thought provoking post Mr…Burg… As we all know “they” see the person you believe you are and belief is, well…sometimes a tricky thing to get a clear handle on. xxoo

  6. Bob Burg said at 2:47 pm on

    Susan: Thank YOU for your thought-provoking feedback. I’ve been keeping up-to-date regarding your health via third-party. I continue to root and pray for your complete and speedy recovery, my friend! xxoo

  7. Bill Ellis said at 5:10 pm on

    Such a simple question Bob – yet such a deep meaning in the answer(s). That initial thought triggered by our appearing in a room or situation is our essence as defined by the other’s perceptions of us – which is our brand. Our responsibility is to put out our authentic self in the manner we want people to think of us. We need to be aware, however, that it is what the other person perceives which matters.

    Entering any situation with an attitude of being positive towards the other – assuming it is authentic – will lead to the expectation of ‘supporter, encouraging etc.’ We need to be vigiliant in our actions vs our intent.

    I believe this is the first time I’ve left a comment longer than the actual blog on which I’m commenting. 🙂

    Thanks Bob – as always – for your powerful thoughts.

  8. Bob Burg said at 5:45 pm on

    Bill: I love how you brought that back to being one’s personal brand. That’s exactly what it is, isn’t it? And, I LIKE that your comment was longer than the blog. 🙂

  9. Jim McNerney said at 8:10 pm on

    Hi Bob,

    Very thought provoking question.

    If I practice Earl Nightingale’s excellent idea of treating every person I meet as the most important person in the world, then I believe people will have a positive experience when I walk into the room.

  10. Bob Burg said at 8:15 pm on

    Jim: Thank you. And, regarding Mr. Nightingale’s suggestion…absolutely! Great point!

  11. Glenn said at 5:54 am on

    This is a question that so many inadvertently ignore Bob.

    Change starts with us and not with people around us. When change manifest in us, it will radiate and change people around us to change as well.

    Just want to end my comment with a quote: [ Our job is to love others without stopping to inquire whether or not they are worthy. ~ Thomas Merton ]

    Thanks for sharing this informative post Bob.

  12. Bob Burg said at 5:59 am on

    Glenn: Thank you for your kind words. Terrific points and insight. And, I love the quote by Mr. Merton, as well!

  13. Great advice that will force me to take a look in the mirror. The truth is that I am Person A to most people, and Person B to a select few. I need to leave my ego and power issues at the door and push to be Person A across the board. Thanks Bob!

  14. Bob Burg said at 7:59 am on

    Mike: Thank you for your comments and very honest self-appraisal. I have a feeling it is the same for practically all of us (I know it is with me) – a continuing work in process. Keep up the great work!

  15. Bill Tolbert said at 8:54 am on

    Great point Bob! My wife is my greatest coach and is constantly reminding me of this very point. Even the countenance on your face can speak volumes before you even utter the first word!

  16. Bob Burg said at 8:56 am on

    Bill: Thank you for your feedback. You are truly blessed, my friend! And, absolutely true regarding the countenance!

  17. Lene Jytte Hansen said at 10:34 am on

    WOW – What a GREAT article!!!!!!!!!!!!!!!!! Just as you think you have “only positive” people near you, this question reveals a different answer and reality. I’m really glad you reminded me of this!!! I sometimes forget this point, because a person can be VERY POSITIVE and HAPPY, as long as he/she speaks of their own thing, but never really are willing to listen to what makes you tick, be enthusiastic and be happy. Actually I often forget that, because I’m a good listener and acknowledger. THANK YOU Bob 😀

  18. Bob Burg said at 7:08 pm on

    Lene: Thank YOU. Always appreciating you, my friend! (Even your awesome smile encourages me.) 🙂

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