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  • Bob Burg

“[Burg] has demonstrated that adding value to people's lives is the way to climb the ladder of financial success.”

~ Fran Tarkenton, Hall of Fame Quarterback and Founder/CEO GoSmallBiz.com

Kingmakers Instead of Kings

February 9th, 2016 by Bob Burg

King Chess Piece“Great leaders and top-producing salespeople develop tremendous influence because they focus their actions on looking out for the other person’s interests and serving their needs.

They prefer to give the credit away rather than take it for themselves.

Rather than aspire to be kings, they seek to be kingmakers.

They are constantly on the lookout for ways they can add value to other people’s lives—and in the process they become enormously successful leaders, influencers, and salespeople (not to mention friends, parents, and community members).

Think about the men and women you know who most embody the above. Feel free to share with us any personal stories and examples that come to mind.

John Lee Dumas on Accomplishing Your #1 Goal

January 20th, 2016 by Bob Burg

Success stories — how an individual moves from Point A to Point B — are always a joy for me to hear, and an even bigger joy to share.

John Lee Dumas’ story is particularly inspiring because he’s also a friend, and he just…does things right!

If you regularly listen to podcasts or are involved with them yourself, you know the name, John Lee Dumas. He’s the creator and host of EOFire (Entrepreneurs On Fire) which generates over 1.2 million unique listens per month (yes, that’s per “month!”) inspiring entrepreneurs to take control of their lives and take their entrepreneurial leap.

John-Lee-DumasHe’s truly right at the top of his field. And, his keynote address at last year’s huge Podcast Movement 2015 touched lives in a magnificent way.

Along his journey, John has interviewed over 1200 successful entrepreneurs. He says he found one commonality in each and every one of them: “their ability to set and accomplish goals.” On the other hand, he says, “struggling entrepreneurs fail to do this very thing.”

John is a big believer in SMART Goals: (S)pecific, (M)easurable, (A)ttainable, (R)elevant, (T)ime-bound. Yes, those have been around for a long time. And, for good reason: when applied correctly, they work!

And, of course, while goals themselves are so very important, there is more involved in order for success to take place. Want to know how to accomplish your big goal?

Enjoy this conversation with John Lee Dumas:

The Freedom Journal - John Lee Dumas

 

 

TheFreedomJournal.com

 

Wow! Easy to see why John is a force to be reckoned with and has attained such a huge level of success in his field.

Be sure and check out John’s, The Freedom Journal. As John mentioned, his goal — via this journal — is to help you accomplish your #1 goal within the next 100 days!

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TECHNICAL NOTE: If you are having trouble playing the audio interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.

Your Customer’s Tennis Ball

January 12th, 2016 by Bob Burg

Tom-Mosser-Unveiling-442x590My friend, branding authority, and Certified Go-Giver Speaker, Bill Ellis emailed me a great poster that showed a photo of some dogs — apparently at a museum for those of the canine persuasion — staring intently at a painting of a tennis ball.

Now, personally, I can’t imagine the fascination held by a tennis ball. Though, obviously the dogs feel differently. I’m sure tennis players do, as well.

I’m also thinking right now of many other things that hold absolutely no value for me personally but that my customers might find to be of exceptional value.

All this to say, if we want to help our prospective customer become our actual customer we must discover, not what works for us but what works for them. One of the biggest challenges in this regard is our natural human tendency to believe that what we hold to be of value, everyone else does as well.

Or as my friend, leadership authority, Dan Rockwell says:

“Never assume that what works for {us} works for others.”

So, what are the “tennis balls” for your customers (which, in case my metaphor isn’t totally and obnoxiously clear by this point, means whatever they hold to be of value)? :-)

Can you make those tennis balls the thing, even if you are not Lassie… or Roger Federer?

Steve Harvey and Rechecking Our Empathy

December 22nd, 2015 by Bob Burg

Miss Universe 2015I didn’t watch the Miss Universe Pageant this past weekend. Like most everyone, however, I couldn’t help but hear what happened at the end. Yes, Steve Harvey, the very popular television personality who was hosting the event mistakenly announced the wrong person as the winner.

Obviously, while not a tragedy in the true sense of the word, it’s still a highly embarrassing and…well, just a really unfortunate thing to have happened.

Being who he is, Mr. Harvey took full responsibility and apologized. (See this excellent article by my friend, Barbara Abramson.)

And, there’s no question that he felt (and still feels) absolutely sick about it!

Twitter Insults Afire!

While there were some encouraging tweets, basically, the Twitterverse and all social media lighted up with insults and other Steve Harvey-based negative memes.

What’s disappointing is that most of these people are generally charitable, kind, and would most likely come to the aid of anyone they believed to be in need. However, they eagerly participated in the Steve Harvey pile-on, laughing at the misfortune of others.

All it really takes is a bit of thought to understand why it’s inappropriate. No, make that a bit of feeling. A bit of putting oneself in another’s place.

We seem to have lost some of that empathy of late.

Now, of course, Steve Harvey will most likely not know of any one individual’s tweet, laughter, or derision.

However, There Are Many Others

Let’s take this situation and bring it closer to home. When someone we know makes a horrible mistake at work, or says something that embarrasses him or her in the eyes of others, or commits some kind of social faux pas, what do we do?

Do we laugh (out loud or even to ourselves)? Or, do we feel badly for them? Do we stand up for them publicly or — if that’s not appropriate or possible — take them aside and at least encourage them?

Do we teach our children to FEEL for those at school who are bullied or made fun of?

Do we keep from unnecessarily shaming a person? Do we teach our children the importance of same?

These are simply human questions.

Let’s all realize that when someone makes a mistake, the chances are they already feel ashamed. Let’s not shame them further. And, yes…let’s even empathize with them.

It’s part of being human. Just like Steve Harvey.

The Gratitude Tool That Works…Every Time!

November 23rd, 2015 by Bob Burg

Thank You NotesLong before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write thank you notes for gifts?) :-) they remain — in my opinion — one of the best ways to express gratitude and make another person feel genuinely good about themselves and the value they provide.

I’m often asked, “But with email so accessible and so much easier to write than a handwritten, hand-addressed, hand-stamped envelope, isn’t it so much easier to just send emails?”

Absolutely! That’s even one more reason why handwritten, personalized notes are so much more effective. Talk about distinguishing yourself — and your message — from others!

Whether sending a thank you note to a service person, their employer, a customer, your salesperson, a team member, and especially to those people who typically don’t receive acknowledgement, not only do they feel great about themselves, they feel great about you, too!  No, that isn’t why you do it — it’s simply the natural result.

Truly Treasured

When speaking about this during sales and leadership conferences I’ll often hear from successful audience members who do this regularly. One of the most common stories is their discovering that many of those to whom they’ve sent these notes…have kept them!

Yes, people often keep them! Why?

Because…

  1. they’ve been acknowledged;
  2. they’ve  been acknowledged in a powerful and personal way;
  3. they received something from you they most likely have never received before.

In his excellent book, Creating Magic (highly recommended!!) former Executive Vice President of Operations for the Walt Disney World® Resort, Lee Cockerell — an avid note writer — shared a very touching story of a team member who had his note framed…and hung in his home!

Powerful!

While I have a specific format for my personalized notecards, there’s no one correct way.

What’s key is forming the habit of sending them, and sending them often.

Have you experienced something similar either by being on the giving or receiving end of a personalized, handwritten thank you note?

Please feel free to share.