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“A no-nonsense approach to building your business through relationships.”

~ Jane Applegate, syndicated Los Angeles Times columnist

Fierce Loyalty – An Interview With Sarah Robinson

October 22nd, 2012 by Bob Burg

You can probably think of a number of companies and organizations that have built communities so fiercely loyal it’s downright inspiring. Perhaps you even belong to one or two of these communities yourself. Unquestionably, these companies that inspire such loyalty tend to be hugely successful.

Sarah RobinsonIs this type of community worth building around your company or organization?

If “yes” then, how do you do it? Is there a system or is it simply luck?
Fierce Loyalty

Fortunately, in her book, Fierce Loyalty, Sarah Robinson both answers the question (yes, there’s a system) 🙂 and provides a step-by-step road map for us to learn and apply.

And, in this discussion, she generously shares some terrific wisdom in this regard.


Follow Sarah’s advice and your community can be as fiercely loyal as some of those she just mentioned.

Meanwhile, what communities do you feel have the same DNA as those Sarah discussed?

NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.


I leave Tuesday morning for two programs this week in California; one in Fresno and the other in the San Francisco Bay Area. Thought I’d let you know just in case you’re close enough to attend one of them…or know someone who might enjoy knowing about either one.

On Wednesday morning, October 24th, I’m presenting for Fresno Pacific University at their 2012 Business Forum. The topic will be The Go-Giver and how The Five Laws can make your business both more fulfilling and more profitable. For more information, click here.

On Friday, October 26th I’ll be in Burlingame, California, speaking on the topic of Influence and Success: The Go-Giver Way. For more information, click here.

5 Responses to “Fierce Loyalty – An Interview With Sarah Robinson”
  1. Lene Jytte Hansen said at 11:56 am on

    My God!!!!!!!!!!!!!!!! I absolutely LOVE this!!!!!!!!!!!
    ╰ღ╮❤╭ღ╯THANK YOU BOB ╰ღ╮❤╭ღ╯

    This article, interview and book falls into my lap – just as I started spreading the idea this morning to some of my valued connections here in Denmark, to create such a community with a common place to meet and promote eachother.

    This is exactly the spirit and care I want to create – WOW The univers really does follow what you want most to happen!!!!

    AND I am fiercely loyal to the people I choose to give my trust and by that my love and care. E.g. YOU Bob, Randy Gage, Art Jonak, Orrin Woodward, Shawne Duperon …………..

    I’m also working with the idea of a giving a talk on this topic! We have a beautiful song in Danish that has this line “Fight for everything that is really valuable to you, even if you have to die trying” It does not hasve to mean literally dying, but that you are fiercely loyal to your meaningfull connections, true care for the people you have chosen.

    Thank’s Sarah Robinson!!!!!! I’ll definately have to get your book – hit’s me right in the heart.

    Lots of love from Denmark

  2. This interview resonates so much with the Go-Giver principles and your walking ambassadors.
    Having a Team – Family – Community that is fiercely loyal is Absolutely essential and amazing…
    Next stop reading the book… Kudos to you both… Carly

  3. Bob Burg said at 6:53 pm on

    Lene: I thought I already posted a response to your very kind note, but apparently not. Thank you so much. And, you being such a great and inspiring leader and community creator, it makes total sense that you would relate to Sarah’s awesome teaching.

    Carly: Thank you. Sarah certainly has it together, doesn’t she. So glad you enjoyed her wisdom and, knowing you, I know you’ll love her book!

  4. Jim Hogan said at 9:15 am on

    Bob, You continue to bring the right people at the right time to your loyal community. Thank you Sarah for sharing your insights. Next click is to buy your book.

  5. Bob Burg said at 10:51 am on

    Jim: Thank you. That means a lot to me! And, glad you’re buying Sarah’s book. I found it to be outstanding, and very helpful!

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