Rand (And Wattles) On Creation And Competition
Yesterday I tweeted and “Facebooked” (still can’t get over those new verbs) one of my favorite quotes from Ayn Rand, the Russian immigrant whose magnum opus, Atlas Shrugged has finally been made into a movie:
not by the desire to beat others.”
This was certainly not an original thought, nor need it been. However, I do believe it is a thought that, when heeded, results in huge success.
She is really talking about – as I first learned while studying Wallace D. Wattles’ 1910 classic, The Science of Getting Rich – living on “the creative rather than the competitive plane.”
Sometimes, the above phrase by Wattles (and perhaps Rand’s) is misinterpreted to mean that you simply refuse to compete, and that you should even ignore your competition in the marketplace.
In my opinion, neither means any such thing, nor would either be advisable.
It’s good business to be aware of your competition and even to know their products/services and their strengths and weaknesses. It is also good, at times, to be inspired by them.
However, like so much else, the key is in the focus.
If you are focused on (beating) your competition, you are likely not going to be as successful as if you are focused on being the best you can be, and achieving. And, in a free enterprise based economy, you achieve via serving your customers.
In other words, focus on creation rather than your competition, and you won’t have to be as concerned about your competition.
Heading out later today to speak at a public event tomorrow morning in Charlotte, NC. If you live in the area, perhaps I’ll see you there. Will be off-line this afternoon and all day tomorrow. Check back in with you Thursday morning.