The "Winning Without Intimidation" Mission Statement is as follows: "To raise the consciousness level of the world in the arena of human interactions. To show people how to get what they want while helping others to feel good about themselves."

In order to do this effectively, we must learn how to be in control of ourselves and our own emotions. Understand that there are people and situations in life that are going elicit our becoming angry, resentful, frustrated, ect. That's just the way life is.

Understand that I didn't say they "make" us angry. Nobody can "make" another person angry. They can only do certain actions to elicit those feelings in us. However, it is up to us to maintain control of the situation by maintaining control over ourselves and our emotions; thus living in the solution instead of the problem, and helping the other person to do the same.

"Who is a mighty person? One who can control their emotions and make, of an enemy, a friend."
-- Talmud

Why do people - whether it's the customer service person not providing good customer service, the civil servant (who is neither civil, nor a servant), a family member, a nasty neighbor, a difficult co-worker, prospect, customer or client - seem to almost go out of their way to be unhelpful, miserable or rude? Here's the answer . . . I don't know. It's just the way some people are (actually, I do know, and we'll discuss it further in upcoming articles).

Keep in mind though; as long as we understand this, and are of the mindset that we are in control of ourselves (in other words, we are the boss of ourselves, and our emotions) then we are in a position to handle the situation in such a way that it will benefit all involved.

It will benefit us because we'll get what we want, and it'll benefit the other person because they will learn a valuable lesson on how to be part of life's solution, and feel good about themselves to boot.

"The best way to destroy an enemy is to turn him into a friend."
- Abraham Lincoln

Bob Burg http:www.burg.com is author of Endless Referrals: Network Your Everyday Contacts Into Sales, Winning Without Intimidation and The Success Formula.

He has a full line of books, ebooks and CDs from which everyone can grow and prosper. Check them out by going to http:www.burg.com , then click on the link to his online store. Bob also publishes a free weekly ezine to which you can subscribe going to http://www.burg.com/newsletter.html.