The following is a book review by
Luella Nash Le Vee, Editor in Chief, Winners newsletter

"Here at last, is all the old-fashioned wisdom about interpersonal relations that you wish someone had passed along to you, combined with sage contemporary solutions to some of today's most demanding challenges.

"The author not only provides tips from his wise family but from famous people (such as Abraham Lincoln, Benjamin Franklin, and Gandhi) and from his own experience as a television anchor, a salesman, and now as a leading motivational speaker.

"Focus is on the art of positive persuasion, winning people over to your side - without intimidation. There is nothing manipulative here -- just skills and techniques that will reflect the fact that you really like people and want them to like you that will help you win them over to your way of thinking.

"Aiming at win/win situations, cooperation, not control, Burg teaches how to live a life that is a whole lot more simple, less stressful, and more satisfying. Click here to find out more!

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Excerpted from Ms. Le Vee's review:

"This newest book by Bob Burg captures the same breezy, informative style as his earlier publication (Endless Referrals: Network Your Everyday Contacts Into Sales, McGraw Hill, 1994) which was addressed primarily to the business community. This book, however, is for a universal audience, everyone from the sophisticated members of your professional group to your nephew just graduating from high school."

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"When you consider that success in most areas of life is based only 10 percent on technical skills and about 90 percent on people skill, you see the distinct advantage in learning all Burg can teach you about tact and diplomacy, at the same time sticking up for yourself, and winning others to your point of view.

"Burg begins with a quotation from a post-Biblical scholar, Simeon Ben Zoma: "Who is a mighty person?" The answer. "One who can control his emotions and make an enemy a friend." He follows through with a few lessons in basic psychology, then gives specific examples, especially in how to respond to a situation instead of reacting to it- how to respect the other person's desires and motivations- how to approach them for something you need, believing they are going to want to give it to you and that's what actually happens.

" The author does not take credit for inventing these skills, but is careful to name sources when it is possible to identify a book or author who has captured a truth worth passing on. If you read not only Burg's new book but sample those he recommends, you'll be far ahead in accumulating your credentials for being an authentic winner."
Luella Nash Le Vee, Editor in Chief, Winners newsletter.