• Dynamic...
  • Inspiring...
  • Entertaining...
  • Principle-Based...
  • Immediately, Effective...
  • Bob Burg

“Bob Burg opens the floodgates to Fort Knox.”

~ Dottie Walters, Author, Speak & Grow Rich

The Referral Mindset


Turning Appointments Into Referrals

2 CD Album by Bob Burg

As a sales professional or business owner, you know referrals are the key to an explosion in your business and income. If you’re like many however, obtaining referrals after a successful presentation is a frustrating experience.

Well… that need not to be the case for you… EVER AGAINby learning how to turn sales presentations into lucrative, profitable referrals!

Bob Burg, best-selling author of Endless Referrals, shows you:

  • Why referrals can accelerate your income and create less grunt work
  • What type of referrals you should invest your time cultivating
  • How to successfully plant the seeds of referrals in your customer’s mind
  • How to ask for referrals so that you actually get them
  • A unique use for testimonial letters that will give you the edge

          …AND much more!

Learn the exact, short-and-simple language Burg has perfected. It will put your referral source (as well as you) totally at ease and make the referral experience a snap!

Leave practically every presentation with a number of excellent, qualified referrals. Once you are plugged into the leverage factor of referrals, business gets fun, easy and, most of all, extremely profitable!

Turn your mindset into positive expectations, and turn your customer’s mindset into desiring to provide you with top-quality “A-List” referrals!

“Business volume to our new targeted market increased by 300% in just 3 MONTHS!”
Dave Brandt, Divisional Vice President, GE Financial Advisors, Genworth

“Bob, thank you! …You’ve basically revolutionized the way we are doing business … I look forward to referring you to other companies within the General Electric family.”
— Thomas J. Bartosic, Senior Vice President, Career Sales, G.E. Financial Assurance, Long Term Care Division