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  • Bob Burg

“You've basically revolutionized the way we are doing business. . . Your teaching style is very, very effective.”

~ Thomas J. Bartosic, SVP, Career Sales, G.E. Financial Assurance

Posts Tagged ‘The Go-Giver’

Abundance Mindset – Powerful Influencer

Friday, November 7th, 2014

David NeagleThis week I attended Accelerate Live, a four-day event held by David Neagle. The Founder of Life is Now, Inc., David is a very highly regarded income acceleration mentor and giant in the personal development field.

Having mentored a large number of hugely-successful proteges, he has certainly unlocked the door to financial success as well as other areas where success can be defined and measured.

The entire event was extremely well-staged and choreographed, and with a support team in place — including his team of personally-trained coaches — that allowed David to do what he does best…teach from stage.

On a personal note I found it very cool that his mentor was Bob Proctor, upon whom the character Pindar in John David Mann’s and my book, The Go-Giver is loosely based.

While the event’s theme was Influence it was really all about living a life of both personal and professional success. The first two days were more about mindset; the last couple of days more about strategy. Yet, even within the strategic how-to…there was always mindset.

Why? Because it’s always about mindset. We are all human beings constantly dealing with ourselves as well as with other human beings. If we don’t feel good about ourselves; if we don’t see ourselves as winners, if we don’t feel abundant then it’s awfully difficult to influence another person that they will be better off by doing business with us.

Of the many gems shared by David here are just a few:

  • “Create in your mind what you want to accomplish, then grow into the person who accomplishes it.”
  • “Most will only go after what they think they can accomplish; not what they really want.”
  • “How does your prospective client know — just by being in your presence — that you can help them?”
  • “People hear with their ears but they listen with their emotions.”
  • “Hope or wish is {a representation of} internal or external discomfort. It doesn’t mean they want to change.”
  • “Help them get to the point where they can choose to change for themselves.”
  • “When around negative people, the moment you stop consciously rejecting it, you start subconsciously accepting it.”

An abundance mindset with a true focus on bringing value to others leads to powerful influence. Terrific event and valuable lessons!

A Literal Success Truth That Never Fails

Tuesday, May 27th, 2014

A Literal Success Truth That Can Never Fail - Bob BurgFormer Campbell Soup CEO, current Avon Chairman and leadership authority, Doug Conant recently tweeted this famously-profound quote from the classic, Think and Grow Rich by Napoleon Hill:

“It is literally true that you can succeed best and quickest by helping others to succeed.”

This immediately brought to mind one of my all-time-favorite (and, unfortunately, often-misquoted) sayings by the legendary, late Zig Ziglar:

“You can have everything in life you want if you will just help enough other people get what they want.”

What do those two powerful sayings have in common?

That to the degree we can take our focus off of ourselves and place it onto the other person, that’s the degree to which we ourselves will become successful.

Law #3 from The Go-Giver, The Law of Influence states:

“Your influence is determined by how abundantly you place other peoples’ interests first.”

Of course, that doesn’t mean that we should be anyone’s doormat or in any way self-sacrificial. It simply means that when we move from an I or “me-focus” to an “other-focus, we naturally bring more value to — and hold more value to — that person. As Sam, one of the mentors in the story advised the protegee, Joe:

“Make your win about the other person’s win.”

How do you feel that person would then feel about you? Would they be more likely to buy from you? To want to do business with you? To make you a part of their life? Would they be more interested in your success? Would they be more excited about referring/introducing you to those they care about so that you could make your win about their wins, as well?

I believe that — as the first part of Mr. Hill’s quote opined — “it is literally true.”

What do you think? And, how do YOU make your wins about their wins?

Strenghtening Our Receptivity Muscles

Wednesday, April 16th, 2014

Receptivity MusclesIn John David Mann’s and my book, The Go-Giver, Law #5 is “The Law of Receptivity.” Both of us are continually told by others that, while applying this law often created breakthroughs, it was also the most difficult Law to grasp.

When thinking about it on even a surface level, it makes sense. The ability to receive is linked not only to one’s own self-worth but to the constant stream of “money is bad”-type of lack messages provided courtesy of general society and the media.

Once we recognize that as long as we have provided lots of value to others we have earned the right to receive, then it becomes easier to accept this earned abundance.

Or, does it?

After all, our conscious is to our subconscious what the tip of the iceberg is to that part which is under water. We may know something on a conscious level yet our actions are being run by unconsciously programmed beliefs.

In this case, the subconscious nearly always wins.

Unless we consciously work on improving in this regard.

And, while the ability to receive includes financial, it also includes other areas of life such as kindness, friendship, love, acts of service, and sometimes even just a simple compliment.

In other words, we need to actively strengthen our overall receptivity muscles.

Let’s discuss this further in future posts.

Meanwhile, how do you do this? Any examples (personal or from others) you’d like to share?

A Fault-Finder or a GOOD-Finder?

Friday, December 27th, 2013

a good-finder Bob BurgA friend of mine recently sent me an email that said,

“Be a good-finder; not a fault-finder.”

Wow…GOOD advice! :-)

It reminded me of something that Pindar, the main mentor in John David Mann’s and my book, The Go-Giver said to his protégé, Joe:

“Go looking for the best in people, and you’ll be amazed at how much talent, ingenuity, empathy and good you’ll find.”

Amazing how that works!

And, great news — there’s no reason to wait until January 1st. We can begin now!

As an exercise, find something good in everyone you see today. You might have to really search, or it might be readily apparent. Whichever, be sure and find it.

And, if the situation is appropriate, communicate to that person the “good thing” you see in them.

As always, feel free to share any comments here to let us know the results.

The Common Denominator of Billionaires

Tuesday, August 27th, 2013

Amar BoseThere’s a popular saying that if you do what you love, the money will follow.

Well, yes…and no. It’s not quite that simple. Aside from doing what you love (your passion) you must also find a way to communicate sufficient value to the marketplace. Otherwise you’ll be passionately broke.

Still, while passion alone is not enough, it’s even more difficult to make a lot of money without that passion.

Yes, there are certainly those jobs where one can earn a high income without passion. However, a sense of emptiness will soon set in. It’s also difficult to keep up the pace necessary to bring in the money without having that driving passion.

In John David Mann’s and my book, The Go-Giver, the main mentor, Pindar, tells his new protege, Joe:

“All the great fortunes in the world have been created by men and women who had a greater passion for what they were giving — their product, service or idea — than for what they were getting.”

I was reminded of that while reading a recent issue of the magazine, The Week. They related the story of the recently deceased billionaire, Amar Bose. Yes, the founder of Bose Corporation. While still in high school — in order to help his family make ends meet — young Bose worked repairing radios.

According to the magazine’s account:

Amar Bose was finishing his doctorate at the Massachusetts Institute of Technology in 1956 when he treated himself to a new hi-fi system at Radio Shack. But when he tried out his new purchase, he was appalled by the awful acoustics. The inability of modern speakers to replicate live sounds, he said, became “a problem that began to obsess me.” That obsession would eventually make him a household name, a billionaire, and a legend in the world of high-fidelity acoustics.

It wasn’t money, but an obsession (a passion) that drove him. But, wasn’t the money great? I’m sure it was. But, here’s what he was quoted as saying that was not only profound…but so typical of those who’ve amassed great fortunes:

“I never went into business to make money but so that I could do interesting things that hadn’t been done before.”

Whether serving the world, expressing your creativity, or fulfilling your sense of adventure, passion before profits typically equals more in profits.

Your thoughts?

 


If you live in the greater New York City area, I’ll be speaking on Go-Givers Really Do Sell More in Queens, NY. The following day will be in Bolton, MA presenting Endless Referrals: The Go-Giver Way.

In October, I’ll be in seven different cities so check out this link and, if I’m in your area, I hope you can attend.