Why It’s Called “Selling” And Not “Order-Taking”, Part Two

In Part One, we established that things — ideas, products, concepts, etc. — don’t usually just sell themselves; they need to first be sold. We concluded by looking at Schopenhauer’s famous quote, “All truth passes through three stages: First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident.” And, sometimes…it’s…