The Immense Importance of Follow-Up
Recently I was a guest along with leadership authority, Jon Gordon on an EntreLeadership® Podcast. The host, Ken Coleman first briefly chatted with InfusionSoft CEO & Co-Founder, Clate Mask, asking why he believes follow-up is so critical to the sales process. Paraphrasing just a bit here, Clate replied: “People buy when they’re ready to buy,…