The first three parts of this series on follow-up have discussed:

#1 The personalized notecard

#2 Value-based information

#3 The scratch pad

And, each of these are extremely effective in building an ongoing relationship in which you communicate that your goal is to provide value.

This Video Brief, however, provides — perhaps — the most important and effective thing you can do in order to win their hearts, as well as their direct business and referrals. This, in a way that genuinely and authentically allows you to be an asset of value to their lives.

Go through your entire list of contacts, prospects, customers, clients and referral sources and begin to put today’s action idea into play. And, even better than all the new business and referrals you’ll obtain as a result…will be the great feeling you’ll obtain by providing some truly exceptional value to the lives of lots and lots of people along the way.

In Part One of this series we looked at the power of a personalized, handwritten thank you note, even putting a new twist on an old idea. In Part Two we continued the follow-up process by discussing the type of information you could send that would be “value-based” and strengthen the relationship.

In this week’s Endless Referrals Video Brief, let’s look at one of the most powerful and effective tools I’ve ever seen and experienced:

I hope you’ll implement the action idea and get yours produced. As suggested in Part One, contact your local printer.

In Part Four, we’ll look at…perhaps the most powerful follow-up idea of all. I hope you’ll join us.

In last week’s Video Brief we discussed the importance of sending a personalized, handwritten note card as the first follow-up step after having just met a new potential customer and/or referral source. But, that’s just a start. How do you continue to build your value in their mind? In this week’s video, we take a look.

Take some time to go through the action idea. It’s actually a very fun exercise and you’ll most likely be extremely surprised with how much you have to work with.

In Part Three we’ll introduce an extremely powerful and profitable follow-up tool.

As we’ve discussed in prior articles, our ego is a motivating factor for much of what we do. This affects every relationship and every aspect of life, including sales. The salesperson has an ego and the prospect or client has an ego.  Whether ego is good or bad isn’t the question (in my opinion, it is neither…it simply is what it is and depending upon the situation can either work for us or against us; for humankind or against it), nor is it the problem.

The problem is that typically, while we are being controlled by our ego, we are not aware of the fact that we are being controlled by our ego. In this week’s Video Brief, let’s begin to look at how this relates to the sales process while digging into it deeper in Part 2.

The action idea for this week is really nothing more than making a study of the ego; yours, theirs, everyone’s. And, just as importantly, staying totally conscious of it. As you do this, you’ll be continually amazed by both your self-discovery and a greater awareness of human ego overall.