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“A no-nonsense approach to building your business through relationships.”

~ Jane Applegate, syndicated Los Angeles Times columnist

Posts Tagged ‘community’

Fierce Loyalty – An Interview With Sarah Robinson

Monday, October 22nd, 2012

You can probably think of a number of companies and organizations that have built communities so fiercely loyal it’s downright inspiring. Perhaps you even belong to one or two of these communities yourself. Unquestionably, these companies that inspire such loyalty tend to be hugely successful.

Sarah RobinsonIs this type of community worth building around your company or organization?

If “yes” then, how do you do it? Is there a system or is it simply luck?
Fierce Loyalty

Fortunately, in her book, Fierce Loyalty, Sarah Robinson both answers the question (yes, there’s a system) 🙂 and provides a step-by-step road map for us to learn and apply.

And, in this discussion, she generously shares some terrific wisdom in this regard.


Follow Sarah’s advice and your community can be as fiercely loyal as some of those she just mentioned.

Meanwhile, what communities do you feel have the same DNA as those Sarah discussed?

NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.


I leave Tuesday morning for two programs this week in California; one in Fresno and the other in the San Francisco Bay Area. Thought I’d let you know just in case you’re close enough to attend one of them…or know someone who might enjoy knowing about either one.

On Wednesday morning, October 24th, I’m presenting for Fresno Pacific University at their 2012 Business Forum. The topic will be The Go-Giver and how The Five Laws can make your business both more fulfilling and more profitable. For more information, click here.

On Friday, October 26th I’ll be in Burlingame, California, speaking on the topic of Influence and Success: The Go-Giver Way. For more information, click here.