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Customer service stories, both positive and negative (I guess
the negative ones would more accurately be called customer
"dis-service" stories) are an oft-mentioned topic to those who
study sales and psychology. In this article, you'll see - not
exactly examples of the best and worst but, probably everyday -
examples that took place in one particular airport and, how
most passengers seem to know exactly what is right and wrong
when it comes to dealing with customers. Also, notice that most
of the examples were good ones, but that even just one nasty
"dis-service" person has the potential to ruin and otherwise
excellent experience.
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Question: "Have you ever noticed that airports are so
inconsistent in their level of customer service?" -----------------------
Lessons From Everyone
By Bob Burg
Every frequent traveler knows that airports are a feeding
ground for stories of people at their best and worst - fellow
travelers, airline employees, airport restaurant workers, etc.
If one was to write still another book on customer service,
they could pretty much just hang out at any airport for awhile
and get all the information they need to compile several
volumes.
A couple weeks ago, on my way back from New Jersey, I found out
my flight had been cancelled. The kind woman at the desk
helpfully and skillfully managed to get me booked on another
airline leaving soon. It would be a challenge to make it on
time, but even in my mid-40s, heavier than I should be, and in
less than optimum physical condition, it was doable.
As I arrived at the main counter with just minutes to spare, my
extreme joy turned to extreme angst (not really, but makes for
a more dramatic story. If worst came to worst and I missed the
flight I'd have taken out a book and enjoyed a couple hours of
uninterrupted reading) when I noticed the long, long line in
front of me.
I asked the airline employee who was overseeing this if there
was any chance I could get moved closer to check in due to my
time constraints. She explained that the line was not very
long.
I replied "This line? I've only got a few minutes before . . .
" to which she interrupted me saying, "SIR (translation = JERK)
if you'll let me finish, I was going to tell you there's
another line over there that's much shorter and they'll be able
to help you."
Actually, I thought I "had" let her finish, but perhaps in my
angst (oh, there's that word again) I had not. So, I apologized
and hurried over to the other line where an angel much like the
one at the previous airline began to help me get situated. Just
then, a couple approached and asked her if she was a
supervisor, to which she replied she was.
"In that case" said the husband, "I want to report the fact
that that nasty agent over there was very rude to this young
man" (young, and he meant me. How nice. And, he didn't mention
overweight). "I'm awfully sorry," the supervisor replied,
"She's probably a little stressed out but it's still no
excuse." I told her it was fine and not to worry.
When she left, I turned to the couple and said, "I appreciate
your taking up for me. I think she felt I interrupted her when
she was trying to help me." "None the less, young feller" the
man explained, "dealing with people effectively isn't so much
what you say, but how you say it" (hmm, seems I read that
somewhere in an article). :-) People know, don't they?
Well, the good news is that I did manage to make it home on
that flight. The less-than-good news is that the airline lost
my luggage carrying my suits. GREAT! - another growth
experience. The good news is they're all working hard for me,
calling me every day, and letting me know they're still working
hard for me and will call me every day. Now let's hope they
find my luggage. :-)
Bob Burg http:www.burg.com is author of Endless Referrals:
Network Your Everyday Contacts Into Sales, Winning Without
Intimidation and The Success Formula.
He has a full line of books, ebooks and CDs from which everyone
can grow and prosper. Check them out by going to
http:www.burg.com , then click on the
link to his online store.
Bob also publishes a free weekly ezine to which you can
subscribe going to http://www.burg.com/newsletter.html.
Burg Communications, Inc.
PO Box 7002
Jupiter, FL 33468-7002
(800) 726-3667
bob@burg.com
Copyright 1998 Burg Communications, Inc.
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