Street Smarts, SuperBowl Ring(s) And Relationship Architecture

Bob Burg's Interview with Lou Imbriano - Street Smarts, SuperBowl Ring(s) And Relationship Architecture

He grew up poor but the combination of hard work, the willingness to provide great value, and a mind for marketing brought him to the very top of his profession. As Chief Marketing Officer of the Three-time SuperBowl Champion New England Patriots (with the rings to prove it) :-) and Gillette Stadium, he turned around their marketing system and created relationships that were no longer "transactional" but built on loyalty and commitment.

Lou Imbriano now has his own very lucrative company. And, he has written — in my opinion — one of the most magnificent books on marketing and selling I've ever read. He shows us how to be, what he calls, a "Relationship Architect." And, in this discussion, you'll be entertained and drawn in by his affable style, thick Boston accent and ... above all, his obvious wisdom. (Be sure and catch his example of "preparation being the difference-maker." Then work on applying the principle he teaches to your business.

If you are in business — any business — you'll benefit from this conversation with Lou. You'll be on your way to becoming a Relationship Architect and dramatically increasing your income.

Check out Lou's book: WinningtheCustomer.com

Connect with Bob:

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