Yes . . . 13 Weeks Can Change Your Life…FOREVER! I know Because It Happened To Me. Let Me Show You How I Did It . . . And How YOU Can Do It, Too!

The good news is that, as human beings, we can work on ourselves in order to master these inclinations, thus becoming more effective in all aspects of life both business and personal. It just takes a system for doing so.

Over 200 years ago, an American sage by the name of Benjamin Franklin changed his life by devising a method – a system – in which he could transform some of his least effective character traits into some of his strongest ones. Five years ago, I followed Dr. Franklin’s advice and saw my own life change in much the same way.

However, in following Dr. Franklin’s system – and it IS a system – I have become a much more effective Bob Burg than I ever was before. And, in this program, you'll learn how to be a much more effective YOU, as well.

This course, devised by Dr.Franklin and enhanced by others, which we'll discuss a bit later, is the most effective self-improvement course I've ever experienced. It will make a significant difference in your life and your overall effectiveness. Your personal relationships will improve along with your self-esteem, and your business will also see the impact in a very positive way.

I Know . . . This Is Quite A Statement To Make

In fact, I'll come right out and say that, if you'll follow this system, I mean, implement it right away, as soon as you have enough information to begin, your life will never be the same. Implementing this system AND teaching it to those you love, those with whom you work, and anyone else interested in bettering themselves and their lives, will be the greatest gift you can give them.

April 30, 2004

Dear Bob,

"You've cornered the market on the most FANTASTIC information available for a person to be, live in and have the excellence they were created for. Your program will truly change lives! I believe it's the core to team building, professional accomplishment, managing a staff, a home and yourself.

In years of business I've learned that we all have faults. Hence, a leader does not 'find' the 'right' people. You can, however, help create them by teaching the Character Development you teach.

This program will help employers keep employees. It will help parents be better at their responsibility as well as give them the tools to raise productive, happy, healthy children and grandchildren. It will be a direct influence on companies building greater profits and growing to the next level. It will also help us to simply be better people.

What a gift this program will be to anyone who studies, learns and lives it. I am honored that our company got to sit under your teaching as you shared this wisdom. I not only would recommend anyone out there (no matter what industry) to hire you to teach this program, I would adamantly tell them . . . 'Your company NEEDS this information!' That includes me by the way . . . this information is what success and happiness are made of!"

In A CONSTANT State of Victory,

Donna Krech
Founder, Thin and Healthy Weight Loss Centers and Victory Management Company

That’s because I didn't!

If you've ever read any of my books, listened to my audios or attended one of my live presentations, you already know my favorite saying, which is, “I've never had an original thought . . . in my life!” Instead, I prefer to learn from those who've already done it. I call it O.P.E., which simply stands for, “Other People’s Experience.”

None of us is as smart as all of us, and there are so many people out there who've already accomplished great things and, fortunately for us, have documented how they did it. WOW – Great news, isn't it? If you're trying to get to the diamond mine, first, find a map with the directions and grab unto it!

Of course, when learning from others, it’s important to choose the right people from whom to learn. If you want to become a Martial Artist with a Black Belt qualification, it’s better to learn from one who has already done it and has proven to be a good teacher, rather than from one who hasn't. Obvious, right?

Want to lose 15 pounds? Check out the personal trainers who look like you want to look. While it’s no guarantee they can teach you how to do the same thing (always good to get references and such) you're definitely on the right track.

If you want to do well in business, better to have a mentor who is a successful business person than one who operates only on theory. And, same for just about every other area in which you'd like to succeed. Would you agree?

"If Benjamin Franklin had picked someone to teach the lessons in self-mastery that he used in his life, he would have picked Bob Burg.  Bob's temperament, dedication and genuineness make him the perfect teacher.  The program he has created is a "must-have" by any serious student of personal development."

Vic Johnson
Founder, www.AsAManThinketh.net

To order my brand new ebook, "MASTER YOUR TRAITS – MASTER YOURSELF! 13 Weeks to Creating Success in Business and in Life" for just $49.95 right now, just click here. When you order, you'll automatically receive, free of charge, my revised and updated ebook version of Winning Without Intimidation (retail $19.97).

One of my most valuable mentors is a man who lived more than 200 years ago. His name was Benjamin Franklin. He was one of our country’s founders, a mega-successful business person, brilliant inventor, prolific author and a genuine nice guy (hey, don't believe everything you hear about some of his, ahem, other adventures).

He also had a rough start, not just financially, but in the area of human relations, as well. That’s right, Benjamin Franklin, renown for his diplomacy and tact, had to overcome a very huge shortcoming in that area. And he did. He also came to the realization that he had many other areas in his life that – if he were to realize his potential – would have to overcome.

What keeps many people “stuck” in their current reality is that they have issues . . . and don't even realize it. They don't realize that these issues are keeping them from accomplishing greatness; wealth, wonderful relationships, self-esteem, a persuasive personality and on and on. After all . . .

“A person does not occupy himself with that which does not enter his mind.”
- Rabbi Moshe Chaim Luzzatto (1707-1746)

Ben Franklin, on the other hand, was a very special human being. He was able to put his ego aside and take a good, hard, honest look at his shortcomings and in what areas he needed to improve.

Ben’s Self-Improvement Course

Of course, back then there was no such thing as the Dale Carnegie Course (nor was there any such thing as Dale Carnegie!) so he invented his own self-improvement course. After all, he was an inventor. If you'll recall, he’s the guy who, when someone said to him, “Why don't you just go fly a kite” he did . . . and ended up discovering electricity!

But, unlike the complicated matter of learning how to harness the natural energy of the universe, this system is simple to learn and easy to apply. In fact, it’s one that thousands of people have emulated, used, and with which they succeeded greatly . . . including me!

And, now I want to share it with you, only more!

Imagine yourself working for one solid week on improving a certain trait, using lazer-focus in order to take this current weakness and turn it into a future strength that will serve you for the rest of your life. Well, you can do it, and you will do it. Then you'll move on to the next trait and do same for another week. Then a third week. And a fourth. And, you'll do this for 13 straight weeks.

Well, guess what Dr. Ben Franklin realized?

Since 13 weeks times four are 52 weeks, and there are 52 weeks in a year, you can go through this course four times. And, after four times through, you will be a brand new person. Might even say, “New and Improved!”

Dr. Franklin’s system is wonderful in and of itself. It is very streamlined and very focused. And . . . it works! What I've done is to take his information and expound upon it with the help of some extremely wise and knowledgeable people, both from the present time and others dating back to Ben’s time, as well. People he probably never knew personally and who didn't know him.

About the same time Dr. Franklin developed this course for himself, a movement amongst the Orthodox Jews in Europe called the “Mussar” movement was also taking place. Rabbi Yisroel Salanter headed this movement which also utilized Dr. Franklin’s number of 13 character traits per cycle, four times per year.

Although they utilized the set up of Dr. Franklin, they basically used the character traits and instruction for learning and living them from the writings of Rabbi Moshe Chaim Luzzatto, who lived from 1707-1746. Rabbi Luzzatto based his writings on the Jewish Biblical Scriptures as well as the teachings of the Talmud; a compendium of Jewish laws and wisdom.

Much of the above I learned from another of my mentors; Rabbi Zelig Pliskin, who many of you may remember from the first couple of years of the “Winning Without Intimidation” ezine that I publish. The author of 18 books, his gentle nuggets of wisdom was an extremely popular feature of each issue. I know very few people who “walk their talk” as Rabbi Pliskin does, and his wisdom and commentary is featured throughout this ebook.

What Is This Really All About?

This life-enhancing, even life-changing ebook is all about you, and how you can, by controlling your traits, control your life, increase your income, improve your relationships, accelerate your self-esteem and – I guess as Ben would say . . .

The Sages of the Talmud asked, “Who is a mighty person?” and answered, “He who can control his inclinations or character traits.” And what a profound saying that is.

The good news is that we can all learn to, not only control our inclinations, but to master them, as well. Good thing because, if there's one thing I've discovered it’s . . .

That’s right, our character traits are sort of like money –they make excellent servants, but horrible masters. So, let me ask you a kind of strange sounding question:

Are you the rider or the horse?

Imagine riding on a horse. This horse is a big, huge, powerful animal. This can be good because, if you harness that power, it will take you where you want to go, and with lightening speed.

However, if you don't harness that power (i.e., have no control over it but, instead, it controls you) it will take you for a ride; a long ride, to places you may not want to go.

In other words, either you control the horse or the horse controls you!

This is so important I'd like to repeat it:

Either you control the horse or the horse controls you!

Our Character Traits are a lot like that horse. If we control them, they'll take us to great, magnificent places. We'll have peace, happiness, loving relationships, money and emotional fitness. If our traits control us, it'll be much like the hapless rider who cannot control his horse, being taken in whatever direction the horse, an animal that survives strictly on instinct, chooses to take it.

Which rider are you? Do you control the horse or does the horse control you? The answer is the difference between where you are right now, and your potential for achievement in any area(s) you desire.

Dear Bob,

"I am a school counselor and work part time with {a direct sales company}.

I am using your Traits course with my school. It works so well with our school-wide Character Program.I highly recommend the ‘Trait for the Week’ focus for schools and staffs. We are all ‘grateful’ for your efforts."

Thank you,
Doreen J. Hutton
LPC School Counselor, Slaton ISD
Slaton TX

I appreciate all of these kind comments and I enjoy the many more I keep receiving after each time I present the course. Again, I don't take credit for it. None of the information originates with me. Still, the pleasure in knowing that another person is realizing the opportunity to improve their life’s lot because of this information means a lot to me.

And All You Need To Do Is Take Action Right Now

That’s right. Just click here, fill in your credit card information (it’s just $49.95 with no shipping, of course… it’s an ebook!) and send. We'll then send you your very own Master Your Traits – Master Yourself  right away. As soon as you download it, print it out, put it into a binder for easy reading and note-taking, and begin to learn from Ben Franklin and the other wise teachers included in the ebook.

When you order, you'll automatically receive, free of charge, my revised and updated ebook version of Winning Without Intimidation (retail $19.97).

Then, please let me know of your outstanding results. You see, I did it myself so I KNOW what you can expect. And, I'm totally excited for you.

To order my brand new ebook, MASTER YOUR TRAITS – MASTER YOURSELF! 13 Weeks to Creating Success in Business and in Life for just $49.95 right now, just click here. When you order, you'll automatically receive, free of charge, my revised and updated ebook version of Winning Without Intimidation (retail $19.97).

Below is a poem I really enjoy which has a lot to do with this course. It’s called “Habits” and I hope you find it meaningful.

With Best Wishes Always and in Everything,

Bob Burg

To order my brand new ebook, MASTER YOUR TRAITS – MASTER YOURSELF! 13 Weeks to Creating Success in Business and in Life for just $49.95 right now, just click here. When you order, you'll automatically receive, free of charge, my revised and updated ebook version of Winning Without Intimidation (retail $19.97).

P.S. Try out my course for 13 weeks. Be like Benjamin Franklin and test out if it works or not. At that time, if it has not changed your life, email me for a complete 100% money-back refund.