The term is used so often some view it as little more than a buzzword. Yet, by it’s very nature, “Value” indeed has everything to do with the sales process and whether one will trade their money in exchange for a desired product or service. Unfortunately, it is seldom defined and, because of this, often misunderstood.
Truly understanding the concept of value — especially in relation to price — and being able to communicate this effectively to a potential buyer, allows for a healthy profit margin while adding significantly to the other person’s life and/or business…and without having to discount.
In this video, we’ll see why this is, and the key shift in focus that begins the value communication process.
At the end of the video we looked at five “Elements of Value”: “Excellence, Consistency, Attention, Empathy and Appreciation.” While we’ll explore these individually in future posts, how have you applied any or all of them in order to add value to those with whom you do business?