What really are the elements that lead toward and result in huge business success?

Is it mainly – as we’re often told – about being different? Is it really the “WOW Factor” we hear so much about? Or, could it be that the winners constantly think “outside the box”? In a recent post with noted performance expert, Joe Calloway, we saw that, actually the game is either lost or won inside the box and by focusing on – and mastering – the truly important things.

In this exciting chat with Joe (you’ll see that – nice as he is – he holds not an opinion back) we’ll look much deeper into why this is true and what it takes to make it happen.

From Marty Grunder, who began his landscaping business at 13 (and grossed $400,000 annually while still in college) and is now an icon in the field, to the venerable Southwest Airlines, which profits every year despite being in an industry known for losing money, we’ll see that focusing on what matters most – and being the best at it, simply works.

But, how exactly do you know what does matter most? We’ll explore that, as well.

We’ll see why and how the Internet is killing hype, and why that’s a good thing!

And, we’ll be surprised by perhaps the most counter-intuitive but powerful advice of all from Joe: to avoid…the trap. This one will cause a double-take next time you see it in action!

Listen in on our conversation, and find out how you can “Be The Best At What Matters Most.”

http://joecalloway.com/newbook/

Wasn’t that inspiring? Plenty of great takeaways. What in particular did you learn from Joe that you can begin to apply to your business right now? Please share your thoughts with us.

TECHNICAL NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here to download and select “Save Link As…” to download the audio file to your computer.

While there is not necessarily one all-encompassing “secret to success” there is The ONE Thing that – if you’ll do as Gary Keller and Jay Papasan advise in their recently-released book – you cannot help but achieve the success you desire, and enjoy your life a lot more as a result.

Gary Keller is a legend in the real estate profession. As the co-founder and Chairman of The Board of Keller Williams Realty, he built; he led his company from a single office in Austin, Texas to the largest real estate company in the U.S. and second in North America. (I got it just a bit wrong in the interview. My apologies.)

But, within the building process he realized a huge mistake he was making. It took him a lot of study but – with the help of his business coach – he discovered The ONE Thing he had to do; a small thing, but it would be The ONE Thing that would change everything. From that point on, his company’s growth was astounding and the joy he took in his work improved significantly.

Would you like to know what The ONE Thing is?

Then listen in…and enjoy this chat with Gary Keller.

www.the1thing.com

Could it really be that simple? Can such a “small” thing make such a big difference?

That, you’ll need to answer for yourself. However, it’s been proven throughout history that it’s a truth that doesn’t fail.

The question is, how will you put The One Thing to work in your business?

TECHNICAL NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here to download and select “Save Link As…” to download the audio file to your computer.

Are all givers financially successful? Not necessarily. Are all givers financially unsuccessful? Not necessarily.

What about takers? Or…matchers?

In this fascinating new book by Adam M. Grant, we learn that not all “givers” are what you and I would call “Go-Givers.” Though, we also learn that pretty much all takers are what we would call “go-takers.”

So, why are some types of givers hugely successful in practically every facet of their lives while other givers are the proverbial “doormats?” And, can one change from doormat giver to ultra-successful giver? (Hint: Yes!)

By the way, must one be either selfless or selfish? Actually, it turns out neither one is particularly productive.

On the other hand, what about… “Otherish?”

This was amazing: Remember Kenneth Lay, the major villain in the Enron scandal? He appeared to many to be a giver. But, of course, he was the ultimate taker. It turns out the warning signs were there long before it finally came to the surface. And, in retrospect, it wasn’t that difficult to see? The author tells us how we could have known, had we only known what to look for.

In this masterpiece of a book, we learn the who, what, when, where, why and how of a topic that can open up entire new worlds of understanding; both about how human beings operate…and about your personal and professional success.

And, it’s a great read. While highly-researched, it is filled with entertaining stories that begin with counter-intuitive points and are then brought home in a way that causes the reader to say, “of course, makes perfect sense!” Sort of a “Malcom Gladwell’s Outliers meets Robert Cialdini’s Influence.”

At just 31, Dr. Grant is the youngest tenured professor at the prestigious Wharton Business School as well as its single highest-rated professor. An award-winning researcher, teacher and corporate consultant, he is also a record-setting salesperson; the lesson from which he would use as a basis for his subsequent work on this topic. Dr. Grant is a former Junior Olympic springboard diver as well as a professional magician.

He also happens to be as humble and kind as he is brilliant.

Enjoy our chat.

Did some of what Professor Grant said shock or surprise you? What key takeaways did you receive that will affect the way you see giving, taking and receiving? How will the information in this chat change two things for you: your awareness of your own style…and the awareness of others’ styles?

Please feel free to share with us.

TECHNICAL NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here to download and select “Save Link As…” to download the audio file to your computer.

If you are one of the many whose sales and marketing results took a giant leap upwards after studying Book Yourself Solid, then you know about Michael Port. While he gears his teaching mainly to owners of service-based business, his ingenious system will work for practically anyone who desires to provide great value to the lives of many customers and clients.

His newest work is somewhat of a re-creation of the original, but with a twist, and a huge one at that. It’s entitled, Book Yourself Solid ILLUSTRATED: The Fastest, Easiest, and Most Reliable System for Getting MORE Clients Than You Can Handle Even if You Hate Marketing and Selling. It has a lot less words to go along with very easy-to-follow pictures. And, the book’s “Visual Strategist” Jocelyn Wallace did an absolutely superb job of visually articulating Michael’s teachings.

In this chat, we’re going to discuss one chapter. And, if you will follow the advice Michael teaches regarding “The Four-Part Sales Formula,” you will most likely become much more effective when you ask for the sale. Simple as that. What he said was so important, we basically summed up our chat by running through it again.

Enjoy this chat with Michael Port:

The four modules Michael takes us through in his book include:

1. Your Foundation: This includes his famous Red Velvet Rope Policy and developing your personal brand.
2. Building Trust & Credibility: In this module he shows how to build credibility and likeability, his sales cycle process and more.
3. Perfect Pricing and Simple Selling: Along with what we discussed today, you’ll learn about “Perfect Pricing.”
4. The 6 Core Self-Promotion Strategies: Includes, Networking, Direct Outreach, Referrals, Websites and more.

NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.

From orphan bounced around from one foster home to another to publisher of a luxury magazine; from beginning salesperson to one of the most successful business consultants on the planet, Richard Weylman knows how to market himself and knows how to help his clients accelerate their production and separate themselves from their competition.

His first book, Opening Closed Doors set the bar for profiting from working with niche markets.

His newest book, The Power of Why shows us that while, yes, it’s important to have a “why” for being in business…it’s even more important to understand the customer’s “why” for doing business with us.

Richard is one of those brilliant people who — when you are fortunate enough to have the opportunity to learn from him — you’re well-advised to jump on that opportunity.

That’s exactly what I did in this interview, and I hope you’ll do the same.

Enjoy our discussion!

What a cool shift — to go from our why, our reason for being in business — which, is still important — to the customer’s why, which is even more important!

How will you follow-through on Richard’s advice?

SPECIAL NOTE: Order a hardcover copy of Richard’s book, The Power Of Why: Breaking Out In A Competitive Marketplace from amazon.com before Midnight, April 22 and, when you check out with your shopping cart use the promo code POWERWHY to receive an additional 20% savings on the book.

TECHNICAL NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here to download and select “Save Link As…” to download the audio file to your computer.