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  • Bob Burg

“Master the contents of Endless Referrals and you will practically GUARANTEE your future success.”

~ Tom Hopkins, Author, Master the Art of Selling

Archive for the ‘General’ Category

Show Me A Sign… One That REALLY Sells The Idea!

Tuesday, June 17th, 2014

DANGER Do not touchRecently saw a photo of a sign that — macabre as it was — no doubt brought some laughs.

It said…

“DANGER: DO NOT TOUCH — Not Only Will This Kill You, It Will Hurt The Entire Time You Are Dying.”

Immediately, I went into sales and marketing mode and thought of how perfect a message it was, including all the basic elements:

    1. DANGER (now, that’s a headline that will grab your attention)
    2. DO NOT TOUCH (a subhead that elicits curiosity)
    3. Not Only Will This Kill You (the feature)
    4. It Will Hurt The Entire Time You Are Dying (a really, really powerful benefit for following the advice) LOL!

I think the next time there is a “WET PAINT” sign on a bench, it should be followed up with:

“Because you’ll be really p*&&#@ off at yourself if you ignore this!”

Naming for Qualities

Tuesday, June 3rd, 2014

A friend of mine tweeted that she was named after a police officer her Parents both admired for her courage and honor. “They wanted me to be strong like her” concluded the tweet.

How cool is that?

Naming for Qualities by Bob BurgIt brings to my mind a couple of questions:

  1. Were you named after someone with qualities your Parents admired? If so, please share in Comment section.
  2. Would you (or, did you) name your child after someone whose qualities you and your spouse or partner admire? If so, please share in Comment section.
  3. If you haven’t had the chance to do so, which people (and their qualities) come to mind? Doesn’t have to be someone famous. Could be anyone from an ancestor of yours to the police officer who displays courage, honor and strength.

Looking forward to your comments!

The Game of Life Begins Again Now

Tuesday, April 1st, 2014

The Game of Life Begins Again Now - Bob BurgAre you disappointed in yourself that you made a mistake you simply should not have made? We’ve all been there. We all (at least, I) continue to “be there” from time-to-time.

Will you be disappointed in yourself  in the future because you make a mistake that — based on past mistakes — you’ll know better than to make again? We all (at least, I) will.

And, it’s okay. We’re human beings and we make mistakes, even when we know better. This is not to say that we should be lazy in our thinking and not care. It’s even fine to be disappointed in ourselves when we do that which we know better than.

The good news: we can continue to keep growing, and taking aim to not make those same mistakes in the future.

The GREAT news: the Game of Life always begins again now!

Happiness: It’s Really A Personal Thing

Friday, February 28th, 2014

happinessIn a recent post, we explored happiness as being a person’s main motivation. And, that it can only be attained by acting in accordance with one’s values.

I then posed a few questions and received some excellent responses. I’d like to restate the questions here, and answer them per my own understanding.

1. How do we define happiness? One of my earlier mentors, Harry Browne, defined it as, “The mental feeling of well-being.” I agree, but take it just a bit further and say, “A genuine feeling of ongoing joy and peace of mind, the result of living in accordance with your values.”

The key in both definitions is an overall feeling rather than something temporary, though every decision we make in the moment is based on seeking happiness whether it be short or long-term. Which leads to the next question:

2. Is “a sense of” happiness different for different people? Absolutely! As Harry wrote in his wonderful book, The Secret of Selling Anything (which was as powerful a “life lesson” as it was a sales lesson), “Happiness is relative. People experience happiness in different ways. People place different values on different things. What brings happiness to one person is meaningless to another.”

This is why a big mistake leaders and salespeople make when desiring to influence others is to assume that what brings us happiness will necessarily bring them happiness. It is also why influence is always about them, not about us.

The final question was:

3. If one’s main motivation is happiness, then why do so many otherwise-intelligent people seem to make decisions that are obviously contrary to their  happiness?

While I’ve never been a big fan of cliff-hangers, let’s discuss this one in the next post. Any additional thoughts based on the above?

The Motivation of Happiness

Wednesday, February 19th, 2014

Happiness smiley faceRecently, on Twitter and on my Facebook page I posted:

“A person’s main motivation is happiness and this is only attained by acting in accordance with his or her values.”

While I personally believe this to be the case — and I think the statement is fairly intuitive — it does bring up a few questions:

  1. How do we define happiness?
  2. Is “a sense of” happiness different for different people?
  3. If one’s main motivation is happiness, then why do so many intelligent people seem to make decisions that are obviously contrary to their own happiness?

Believe it or not…I have my opinions on all three of the above ;-). And, in a future post, I’d like to take a deeper look at these.

Meanwhile, I’d love to know your thoughts or any one of them or even all three?