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  • Bob Burg

“Bob Burg opens the floodgates to Fort Knox.”

~ Dottie Walters, Author, Speak & Grow Rich


The Go-Giver


The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. The Five somewhat counter-intuitive Laws Joe learns from this kind and caring man will make a huge difference in both his personal and professional success.


The Go-Giver Leader

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer’s four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it’s not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it’s not about me, it’s about you.

Originally published in 2011 under the title, It’s Not About You, the book has been retitled The Go-Giver Leader, given a beautiful new jacket, and the text has been revised/sharpened/clarified a bit (especially in its concluding chapters and in Ben’s fifth and final “Key to Legendary Leadership”) to better capture in words just what it was that Ben finally learned—what lies at the heart of Pindar’s leadership secret.



Go-Givers Sell More takes the Five Laws from the original book and applies them directly to the selling process. While you cannot control the economy, you can absolutely control your economy. Follow this advice and your business will be a lot more fun, a lot less stressful, and a lot more profitable.



The definitive guide to turning casual contacts into solid sales opportunities. In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.




Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us.

At that point, our relationship with the person is weakened and our influence dramatically decreased. There is a better way…In his newest book, Bob Burg offers five simple principles of what he calls Ultimate Influence—the ability to win people to your side in a way that leaves everyone feeling great about the outcome . . . and about themselves!

www.AdversariesintoAllies.com Now in Paperback!

The Art of Persuasion: Winning Without Intimidation


Learn how to master the art of positive persuasion in today’s real world in order to get what you want, when you want it — while making other people feel good about you in the process! You’ll attain a level of respect from others you may never have realized you were capable of attaining, and your finances will improve dramatically, as well.
The Success Formula Booklet


Set yourself apart from the others by constantly adding value to your clients and prospects. Send them The Success Formula booklet in a standard #10 envelope and witness as they begin to view you as a “person of increase” in their lives. Whether they become clients or just start singing your praises to others, this little effort will be leveraged into potentially big gains for your business.


Evil speech can destroy friendships, break up marriages and ruin businesses. Gossip-negative talk, put-downs, rumors, accusations-not only hurts the person being talked about, it also hurts the person speaking and the person listening. In short, gossip has a negative impact on everyone. Yet, despite these negative consequences, gossip has been around since the beginning of humankind and continues to be a popular but destructive pastime.


Here’s a book you’ll never forget. Because it will give you a powerful new system to help you remember and recall anything you want … anytime you want. Names, dates, numbers, times, places … everything! And you’ll be able to remember them all as easily and naturally as you remember your own name. And the really amazing part is … it’s easy! A powerful memory is not a gift a lucky few are born with; it’s a mental faculty you can develop and strengthen — and use to your advantage!

Discounts for Bulk Purchases of Bob’s Books

Aaron Schleicher
Phone: 800-236-7323 ext. 204 or 414-220-4459
Website: 800ceoread.com

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BookPal Account Director
Phone: 866-522-6657 337 or 949-205-7204
Email: raquel@book-pal.com
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