7:43 PM 3/20/2005 Winning Without Intimidation

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Appreciation, or Gratitude, is like any other muscle; it grows only in proportion to how much it is used and exercised. Let's face it though; it's easy to feel appreciation when things are going your way. In this article, you'll learn how to "keep your eye on the ball" (the gratitude ball) when things seem to be going from bad to worse."

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Question: "In the past you've written about appreciation, but how do you focus on that when things are going wrong and getting worse. Could you provide a personal example?"

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Winning With Appreciation

By Bob Burg

How frustrating when you're far from home at night and your car won't start . . . no matter how hard you try. The guys at the valet service, where the car was parked (actually about a mile from the event) were kind enough to help. They did so for the next four hours, going above and beyond the call of duty by using their mechanical skills to try and coax the car to wake back up.

While lavishing genuine praise for their efforts, I constantly fought the urge to feel sorry for myself. But it was strange because everything about which I complained to myself, I found I had just as much, if not more, reason to be thankful for that very thing.

My new car has broken down (But I'm so fortunate to have a new car, and a nice one at that. How many people would like to be so fortunate? -- or, in my case, lucky).

I'm stuck a mile away from civilization (as opposed to all alone in the middle of nowhere or on a busy highway, and with some awesome, awesome people who are trying to help).

I'm sweating bullets and physically very uncomfortable in the muggy, Florida nightime heat (as opposed to the freezing cold), feeling my soggy skin sticking to my brand new suit (this one's self-explanatory!).

My cell phone is running low on batteries (another one for the self-explanatory dept.).

The road-side service people are taking much too long to get here (but at least they're coming, and paid for by the car manufacturer).

It's 1:55 in the morning, we've just dropped off my not- working car at a local dealership (Thank G-d there's one here, because there's no way I could've gotten it towed all the way to Jupiter - oh, by the way, for new readers, that's Jupiter, the city, not the planet).

It's 2:00 in the morning and I have to check into some hotel instead of sleeping in my own comfortable bed (Again, Thank G-d there just happens to be a hotel a few minutes WALK from the dealership so I can get there when they open in a few hours. And, hey, there's a Pancake House right across the street. I think I'll get a quick bite).

It's 7:30 am, and the service manager tells me the "thingy" (obviously, I'm very mechanically inclined ) that needs to be replaced is out of stock, and it's going to be hours before another one can be brought in from Miami. Well, there goes my day of production! (Then again, now I can go back to sleep in my comfortably air-conditioned hotel room, and maybe even do some reading after I wake up).

1:00 in the afternoon, and it's finally ready to go (actually, about two hours before the estimated time of completion, and the manufacturer pays for the repairs).

How fortunate I truly am! The challenge got solved, no one got hurt, and I got to practice my appreciation skills. Sure, it was inconvenient, and a bit uncomfortable, but you know what . . . it was really no big deal at all. And, I got to meet a bunch of people that night and the following day who were extremely helpful and courteous.

The lesson I re-learned? In practically every difficult situation, we have just so, so much to be thankful for. It's simply a matter of deciding on which we'd rather focus.

One last thing; yes, the incredible courtesy I received from everyone involved - the valet crew, the tow truck driver, the hotel staff, and the service consultant at the dealership was, without question, due to some Winning Without Intimidation skills that I employed. But that was secondary.

In the next article, we'll look at some of the specific skills employed in order to bring out the best in these very helpful people.

Bob Burg http:www.burg.com is author of Endless Referrals: Network Your Everyday Contacts Into Sales, Winning Without Intimidation and The Success Formula.

He has a full line of books, ebooks and CDs from which everyone can grow and prosper. Check them out by going to http:www.burg.com , then click on the link to his online store. Bob also publishes a free weekly ezine to which you can subscribe going to http://www.burg.com/newsletter.html.


Burg Communications, Inc.
PO Box 7002
Jupiter, FL 33468-7002
(800) 726-3667
bob@burg.com



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