3/26  Reno, NV

7:30 am – 12:30 pm

The Grove at
South Creek

Discover the 5 Key Principles of Ultimate Influence

Every single day we are faced with the task of persuading others. It could be as simple as dealing successfully with a rude customer service rep. It might be closing the sale with the big but elusive client. It might be something as mundane as getting your spouse to take out the trash!

Whether selling your product or service, or communicating an idea you believe in; whether for business, family, social or other reasons, you need to influence people — perhaps many people — yes, every…single…day.


Your Ability To Influence Directly Determines Your Ability To Succeed

Now, you can learn a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.

Of course, every single day, we face resistance. We might even see the other person as an adversary and resort to manipulation and coercion in an effort to win, to get our way. But this mentality will net only short term results… if even that! Leaving the other person feeling coerced or taken advantage of will only cause their resistance in the future and possibly even elicit their sabotage in the present.

There’s a Better Way

Actually, a much better way that creates both immediate and long-term sustainable results. Helping people make decisions that are not only in your best interest, but in alignment with their best interests as well, is the way to go.

Doing this effectively, consistently, and predictably, however, takes influence.

Great influencers — whether CEOs, entrepreneurs, sales professionals, clergy, parents, teachers, etc. — seem to have a knack for getting the results they want, but in a way that everyone is happy. And, these leaders are persuasive in the most positive and benevolent sense of the word.

And, while, for some it might be natural, for most of us it’s a set of learned skills. Fortunately, they are both simple to learn and easy to apply.

Spend the morning with Bob Burg, best-known as coauthor of the international bestseller The Go-Giver, and you’ll learn how to persuasively move people to take action that will benefit everyone concerned — while helping them feel good about themselves and you in the process!

THAT is Influence!

Adversaries into Allies by Bob BurgDuring this powerful program based on his new book, Adversaries into Allies, Bob will show you how to take your influence to an entirely new level utilizing:

5 Key Principles of Ultimate Influence:

1. Control your own emotions
2. Understand the clash of belief systems
3. Acknowledge their ego
4. Set the proper frame
5. Communicate with tact and empathy

The technical skills of any profession are vitally important. Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the 5 Key Principles of Ultimate Influence are nine steps ahead in the game…in a ten-step game.

You’ll learn:

  • How to positively persuade others with class and grace.
  • How to not get caught up in the low price wars and instead, charge higher prices according to your true value.
  • How to never again be stumped by a prospect’s objection.
  • How to negotiate a better price on what you buy.
  • How to win others to your way of thinking even in intense situations.
  • How to say “no” both graciously and effectively.


Date City State Event Tickets
3/26 Reno NV Ultimate Influence Purchase Now