• Dynamic...
  • Inspiring...
  • Entertaining...
  • Principle-Based...
  • Immediately, Effective...
  • Bob Burg

“Bob Burg opens the floodgates to Fort Knox.”

~ Dottie Walters, Author, Speak & Grow Rich

Sally Hogshead’s… How The World Sees YOU

June 24th, 2014 by Bob Burg

If you’re a fan of Sally Hogshead — like I am — you were captivated by her first book, FASCINATE. Sally, a former award-winning copywriter and advertising agency owner, provided the reader with an in-depth and complete look at what triggers fascination and how companies tapped into these concepts in order to make their products and ideas irresistible to consumers.

In her newest book, How The World Sees YOU, she applies that wisdom as it relates to your personal brand. And, this is key because, as Sally says, “the greatest value you can add is to be more of yourself.”

How The World Sees You As she explains, “once you know what makes you valuable to others, you’re more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you — at your best.”Sally Hogshead

In Sally’s always fascinating way she outlines how you can tap into your greatest of strengths, create better relationships, grow your business, and become distinctly valuable to those who matter most.

Enjoy the chat!

Wow — I guess “fascinating” doesn’t even begin to describe her, does it? So, what is your…anthem? Take whatever time you need to figure it out. It’ll be well worth your while. And, of course be sure and pick up her book.

Discover Your Fascination Advantage™

Here’s the link to take the complimentary Fascination Advantage Assessment: HowToFascinate.com/You

Enter the book code: SUCCESS14

TECHNICAL NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.

8 Responses to “Sally Hogshead’s… How The World Sees YOU”
  1. Kathleen Nagro said at 11:18 am on

    Fascinating discussion and really fun, free assessment. Very provocative……thank you!

  2. Bob Burg said at 11:31 am on

    Kathleen: Thank YOU. I appreciate your kind (and fascinating) feedback! 🙂

  3. Gen said at 1:13 pm on

    This really was fascinating! Took the assessment, and I must say… She nailed me! Thanks!!

  4. Bob Burg said at 7:22 pm on

    Gen: Awesome! Indeed, she’s amazing, isn’t she?! Thank you for your feedback!

  5. Lura said at 2:33 pm on

    Hello everyone! I’m Lura, a member of Team Fascinate. I encourage everyone to take the assessment and share their results in the comments. I’m the Defender!

  6. Bob Burg said at 3:01 pm on

    Hi Lura: Welcome. We LOVE Sally!!!!!

  7. Bryan said at 12:13 am on

    Hi Bob

    Just saw this post. Thank you for the interview (and all the other interviews and things you do for the community!).

    I’m trying to get to the complimentary Fascination Advantage Assessment here:

    But the page says the Book Code you provide above (SUCCESS14) is not valid. Has it expired? Do you have another one?

    As always, thank you!


  8. Bob Burg said at 9:06 am on

    Hi Bryan, my pleasure. Thank you for your kind words. Yes, I believe that was just a promotion for a limited time. To contact Sally’s company feel free to visit http://www.howtofascinate.com/. Thank you, Bryan!

Leave a Reply