Duct Tape Selling – A Chat with John Jantsch
He first stepped onto the national stage with his bestseller, Duct Tape Marketing. Then, The Referral Engine.
When it comes to marketing and sales, John Jantsch simply knows what he’s talking about. The man is GOOD!!
So, I was very excited to hear that he was coming out with a new book entitled, Duct Tape Selling.
Being a salesperson at heart, I might be just a bit prejudiced here, but I think this is his best one yet. It is truly a soup-to-nuts of how-to information that practically anyone in any field can take and apply to their business and sales success. He makes a key point right at the beginning that it’s no longer a matter of the marketing department creating the overall message and the salesperson handling the relationships. The best salespeople do both!
And, in this book, he shows us exactly how to do it. Of course, always as it relates to providing value to the end user, the customer or client.
His work has been cited by — amongst others — Forbes (100 Best Websites for Entrepreneurs) and Huffington Post (One of the top 100 “Must Follows” on Twitter).
This is one of those interviews that — if we’d tried to cover everything we all need to know — could have taken hours. So, instead, we focused on just a few key areas. And, in true John Jantsch fashion… if you’ll just apply this information, you’ll see a significant difference in your business.
Enjoy this chat with one of today’s top experts in the world of marketing…and sales!
A few surprising tidbits tucked into some immensely-valuable information, wasn’t it? That’s typical John. Now, if I may suggest, buy his book and make a study of it. And, of course, “Think Like a Marketer, Sell Like a Superstar.”
TECHNICAL NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.