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Duct Tape Selling – A Chat with John Jantsch

May 15th, 2014 by Bob Burg

He first stepped onto the national stage with his bestseller, Duct Tape Marketing. Then, The Referral Engine.

When it comes to marketing and sales, John Jantsch simply knows what he’s talking about. The man is GOOD!!

Duct Tape SellingSo, I was very excited to hear that he was coming out with a new book entitled, Duct Tape Selling.

Being a salesperson at heart, I might be just a bit prejudiced here, but I think this is his best one yet. It is truly a soup-to-nuts of how-to information that practically anyone in any field can take and apply to their business and sales success. He makes a key point right at the beginning that it’s no longer a matter of the marketing department creating the overall message and the salesperson handling the relationships. The best salespeople do both!

And, in this book, he shows us exactly how to do it. Of course, always as it relates to providing value to the end user, the customer or client.

His work has been cited by — amongst others — Forbes (100 Best Websites for Entrepreneurs) and Huffington Post (One of the top 100 “Must Follows” on Twitter).

John JantschThis is one of those interviews that — if we’d tried to cover everything we all need to know — could have taken hours. So, instead, we focused on just a few key areas. And, in true John Jantsch fashion… if you’ll just apply this information, you’ll see a significant difference in your business.

Enjoy this chat with one of today’s top experts in the world of marketing…and sales!


A few surprising tidbits tucked into some immensely-valuable information, wasn’t it? That’s typical John. Now, if I may suggest, buy his book and make a study of it. And, of course, “Think Like a Marketer, Sell Like a Superstar.”


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6 Responses to “Duct Tape Selling – A Chat with John Jantsch”
  1. Stephen Lahey said at 1:57 pm on

    Great interview, Bob and John! I’ve been selling B2B for a long time and John’s perspective is spot-on.

  2. Bob Burg said at 2:16 pm on

    Steve: Thank you. So glad you enjoyed the interview and John’s wisdom. Very appreciated!

  3. Doug Wagner said at 7:21 pm on

    Thanks Bob and John.

    I have to wait another week here to get the book but it sounds like a winner.

    I had a conversation (in my head) between our sales, marketing and client delivery departments and totally agree, the boundaries are merging. Technology will allow this to happen even more transparently for the prospects as they become customers. Up to us to make it work as people.

  4. Bob Burg said at 7:53 pm on

    Doug: Thank you. I have a feeling you’re gonna’ love John’s book. And, yes, the boundaries are merging and technology greatly assists in the process. And…indeed, it’s still all about people! Very cool!

  5. Dennis said at 10:21 am on

    Great interview. Nice way of looking at the connection between the message and the relationship and how it can differentiate a sales professional from others.

  6. Bob Burg said at 10:32 am on

    Dennis: Thank you, and well-said. What a great way of interpreting it!

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