Book Review – Reinventing the Entrepreneur
Having read, studied, and benefited from hundreds of terrific and helpful business, sales, and marketing books, I was very excited to read this latest one from MaryEllen Tribby. Little did I know how much Reinventing The Entrepreneur would exceed even my very high expectations.
MaryEllen is a legend in the business world, most notably in the field of online publishing. With a very successful background in traditional media, she rose to fame after stepping in as president of an online publication and bringing it from $11 million to over $67 million in sales in just 12 months.
After that, she became publisher and CEO of another online publication and, in just 15 months, took it from $8 million to $26 million.
The world (at least those in that genre) took notice, and understandably so.
And then she began her own publication, WorkingMomsOnly.com, starting from zero and — of course — has built that into a powerhouse, as well. Obviously, she knows how it’s done and her readers are fortunate she decided to share her wisdom with us. She has recently introduced a new one, The CEO’s Edge.
On the surface, Reinventing the Entrepreneur is about starting and publishing a successful “Inbox Magazine” or iMag. However, it is so, so much more than just that. It is also a primer on running any online business very effectively and very profitably.
I’d say it’s also a primer on running practically ANY business for great results.
I personally define a “System” as, “The process of predictably achieving a goal based on a logical and specific set of how-to principles.” The key to this is “predictability.” If it’s been proven that by doing “A” you’ll get the desired results of “B” then you know you only have to do “A” and continue to do “A” and you’ll eventually get the results you desire.
MaryEllen has shared her millions and millions of dollars worth of wisdom in the pages of this book. Doing so, she has provided a system that has proven to be predictably successful. More so, she has taught it in such a way that can duplicated by practically anyone.
While I don’t have an inbox magazine, she provided me with many nuggets of wisdom and immediately-actionable ideas that will help add significantly more value to my customers.
Color me impressed! This book is fantastic!
If you have a business that in any way utilizes the internet in order to connect, attract, provide value and make money, then pick up Reinventing the Entrepreneur and prepare yourself – with pen, highlighter and yellow sticky notes in-hand. You’re about to learn a lot!