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“A no-nonsense approach to building your business through relationships.”

~ Jane Applegate, syndicated Los Angeles Times columnist

Book Review – Reinventing the Entrepreneur

December 3rd, 2013 by Bob Burg

Reinventing the Entrepreneur MaryEllen TribbyHaving read, studied, and benefited from hundreds of terrific and helpful business, sales, and marketing books, I was very excited to read this latest one from MaryEllen Tribby. Little did I know how much Reinventing The Entrepreneur would exceed even my very high expectations.

MaryEllen is a legend in the business world, most notably in the field of online publishing. With a very successful background in traditional media, she rose to fame after stepping in as president of an online publication and bringing it from $11 million to over $67 million in sales in just 12 months.

After that, she became publisher and CEO of another online publication and, in just 15 months, took it from $8 million to $26 million.

The world (at least those in that genre) took notice, and understandably so.

And then she began her own publication, WorkingMomsOnly.com, starting from zero and — of course — has built that into a powerhouse, as well. Obviously, she knows how it’s done and her readers are fortunate she decided to share her wisdom with us. She has recently introduced a new one, The CEO’s Edge.

On the surface, Reinventing the Entrepreneur is about starting and publishing a successful “Inbox Magazine” or iMag. However, it is so, so much more than just that. It is also a primer on running any online business very effectively and very profitably.

I’d say it’s also a primer on running practically ANY business for great results.

I personally define a “System” as, “The process of predictably achieving a goal based on a logical and specific set of how-to principles.” The key to this is “predictability.” If it’s been proven that by doing “A” you’ll get the desired results of “B” then you know you only have to do “A” and continue to do “A” and you’ll eventually get the results you desire.

MaryEllen has shared her millions and millions of dollars worth of wisdom in the pages of this book. Doing so, she has provided a system that has proven to be predictably successful. More so, she has taught it in such a way that can duplicated by practically anyone.

While I don’t have an inbox magazine, she provided me with many nuggets of wisdom and immediately-actionable ideas  that will help add significantly more value to my customers.

Color me impressed! This book is fantastic!

If you have a business that in any way utilizes the internet in order to connect, attract, provide value and make money, then pick up Reinventing the Entrepreneur and prepare yourself – with pen, highlighter and yellow sticky notes in-hand.  You’re about to learn a lot!

10 Responses to “Book Review – Reinventing the Entrepreneur”
  1. Jeff C. West said at 10:19 am on

    Bob,
    Great review! I’m getting the book today! I appreciate the direction.

  2. Bob Burg said at 10:23 am on

    Jeff: Thank you for the feedback. I believe you’ll love the book and really benefit from it! Looking forward to YOUR book coming out in 2014!

  3. Doug Crowe said at 7:52 pm on

    My friend Gary Goldstein, knows Mary Ellen and has espoused her brilliance for years. Time for me to get the book. Thanks for the review. I’m ordering now!

  4. Bob Burg said at 9:48 pm on

    Gary: Thank you for your comment. Indeed, everyone I know who knows MaryEllen espouses her brilliance! :-) I have no doubt you’ll love her book!

  5. Great review, Bob! Whenever I purchase a book that you have recommended (or written), I am always pleased with the results. I’ll put this one on my reading list! Thanks for the recommendation.

  6. Bob Burg said at 6:21 am on

    Stephen: Thank you. So glad you enjoyed the review. And, I look forward to hearing your thoughts on MaryEllen’s book after you read it!

  7. Hello Bob,

    Thanks for connecting with me on Twitter. I must say that this is a great article. Thanks for creating this book review on Re-inventing the Entrepreneur. I’m sharing this post on my social media accounts.

    To Your Success,
    Stacie Walker
    Woman in Leadership Founder

  8. Bob Burg said at 5:46 pm on

    Stacie: Thank YOU. I’m so glad you enjoyed the post. Thank you so much for sharing it!

  9. Thanks for the recommendation, Bob. I just ordered this book.

  10. Bob Burg said at 2:09 pm on

    Skip: Awesome. Enjoy. We’re going through it again. Great wisdom!

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