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“Just in my second year in business, I'm on track to do over a MILLION DOLLARS in commissions!”

~ Cal Faber, Agent, RE/MAX - Victoria, BC

Mindshare THEN Marketshare – A Chat with Libby Gill

August 9th, 2013 by Bob Burg

When it comes to business there’s lots of noise out there. And we know that, if we’re going to get through to those we want as our customers and clients, we have to cut through that noise. One thing that can help is a strong, powerful and easily-identifiable brand.

But, here’s the challenge: our brand is not necessarily what we think it is, but what others think it is.

If that sounds as though there’s nothing you can do to shape what they think your brand is…not so fast! There’s plenty you can do. It’s both an art and a science, and some people are really, really good at it.

One such person is Libby Gill. The former head of PR & Communications for Universal, Sony & Turner Broadcasting — and the branding brain behind the launch of the Dr. Phil Show — Libby knows that while business is built on capturing the market share, that comes only after capturing the mindshare.

In this chat, based on wisdom from her great new book, CAPTURE the MINDSHARE and the MARKET SHARE WILL FOLLOW: The Art and Science of Building Brands Libby will show us why it’s still the relationship that matters, the importance of utilizing your brand in a shifting marketplace and the branding power of collaboration.

Capture the Mindshare and the Market Share Will FollowLibby GillOh, and why more people are still obsessed with Marilyn Monroe rather than with her equals in beauty and stardom from the same period.

Enjoy the chat.

 

 

Wow, Libby shared some terrific information with us in this call, didn’t she? Could you relate to the mall developer who had to adjust his strategy after seeing business drop as a result of the Internet? His effective re-branding made all the difference. What about the successful collaboration efforts regarding the hospital? What ideas did Libby spur in you? So many questions…so little time. ;-) Thank you for joining us! And, be sure to pick up Libby’s book.

 


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21 Responses to “Mindshare THEN Marketshare – A Chat with Libby Gill”
  1. […] connect. To learn more about her book and to get to know Libby, head over to today’s blog from Bob Burg and check out his interview with her. It promises to be both provocative and […]

  2. Adelinde said at 3:35 pm on

    Branding in how to get the core accross is tricky. Most companies hire branding experts, I for one can’t afford that on an affiliates return………….

  3. Bob Burg said at 4:03 pm on

    Adelinde: That is one reason why Libby’s book could be such a great investment for you. Actually, in your note I saw two reasons. :-)

  4. I was having a very frustrating week and I thought I possibly cannot end the week on a bad note. Than I got this email!! As always thank you Bob and Libby!! Learned alot from this podcast. Great job and thank you Bob for having me end the week on a good note :)

  5. Bob Burg said at 9:44 pm on

    Robert: Thank you. I’m sorry you had a frustrating week. Glad that Libby’s wisdom brought the week to a happy end for you!

  6. Rajib Baruah said at 11:18 pm on

    Wow, this is what you call an awesome and in depth knowledge on the subject ‘BRAND’. Learn a lot through this post. At first I would like to thank Mr. Bob for sharing this with us and next my heartiest thank to Mrs. Libby for giving us the knowledge and information on the subject. She is too good (GREAT). Will buy her book soon. Please Mr Bob continue to share the most wanted information as you always do. Have a great day!

  7. Bob Burg said at 11:40 pm on

    Rajib: Thank you so very much for your kind feedback. Yes, Libby is amazing and it’s always an honor for me to interview her and get to learn from her.

  8. Tara Rogers said at 2:17 am on

    A great approach, sound wisdom and an interview jam-packed with valuable content. Both you and Libby are true brand legends!

  9. Bob Burg said at 8:13 am on

    Tara: WOW – thank you so much!!!!!

  10. Teri Bach said at 9:47 am on

    I loved the interview, Bob! Interestingly, in my coaching call this AM, Linda and I were talking about being holistic and not just business-minded as a coach. I just ordered Libby’s new book as well as her “Traveling Hopefully”.

  11. Bob Burg said at 10:07 am on

    Teri: Thank you. So glad you enjoyed Libby. I know you’ll love her new book, as well as “Traveling Hopefully.” That was the first of Libby’s books that I read. A VERY inspiring story of guts and courage.

  12. Lene Jytte Hansen said at 10:08 am on

    WOW Bob – Libby!!!!!!!!!!!!!!!! I’m going to listen to this inteview over and over!!!!!! It’s so overwhelming with AWESOME INFORMATION – I’m definately gonna get Your book Libby – so exciting to hear your stories – my God – LOVE it – SO many things I LOVE!!!!!
    1st point that made me all ears was “Your brand is what people say about you, when you leave the room!!! WOW – SO simple!!!! Next that really cought me Show interest and commit to make it happen – create trust and then Libby went ballistic with AWESOME INFORMATION – that I lost track and just knew – I NEED THAT BOOK – and to listen to this interview over and over to REALLY get what goldnuckets is in here – Don’t know how to thank you both enough!!!! Your add so much value and are TRUE LIFECHANGERS – if you allow yourself to follow through on all these invalueable treats you have thrown at us.
    HUGE HUGS from Denmark
    Lene

  13. Bob Burg said at 10:12 am on

    Lene: I always LOVE your kind, exciting and very encouraging comments. Actually, that’s YOUR brand! You are kind, exciting and encouraging. I’m so glad you enjoyed the wisdom that Libby provided and i know you’re going to love her book, as well. Thank you, and huge hug back to you and all my buds in Denmark!

  14. Lene Jytte Hansen said at 10:30 am on

    AAWWW thank’s Bob!!!! YES right it IS my brand – and I think that’s WHY I got SO excited by it!!!!! I can learn A LOT from this AWESOME LADY!!!!!!!!!!!!!!!!! I am REALLY GRATEFUL ♥

  15. Bill Ellis said at 9:29 pm on

    Libby really captures the essence of branding and communicates it in her very effective and relatable style. The entire interview was both pleasant and packed with insights, humor and what is very clearly a fond mutual respect between two professionals. Well done.

  16. Bob Burg said at 10:41 pm on

    Bill: Thank you for your kind feedback on the interview. Very appreciated; especially in that you are a branding authority. I greatly enjoyed the article you wrote about Libby (and a different side of her than most of us are used to seeing) as part of your “Friday’s Fearless Brand” segment. http://bit.ly/1cVg4JG

  17. Joe High said at 11:19 am on

    I really enjoyed hearing the personal element of branding that Libby shares. Great interview Bob!

  18. Bob Burg said at 11:22 am on

    Joe: Thank you. Very appreciated!

  19. Tanya Lacy said at 7:24 am on

    Bob & Libby, what a generous and energising interview. The content was so rich and delivery so heartfelt. Thank-you both for giving so much of yourselves.

  20. Bob Burg said at 7:30 am on

    Tanya: Thank you for your very kind words. Glad you enjoyed Libby’s wisdom!

  21. […] See on http://www.burg.com […]

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