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  • Bob Burg

“You've basically revolutionized the way we are doing business. . . Your teaching style is very, very effective.”

~ Thomas J. Bartosic, SVP, Career Sales, G.E. Financial Assurance

Fred 2.0 – An Interview with Mark Sanborn

March 18th, 2013 by Bob Burg

His breakout business phenomenon, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary has touched the lives of millions of people since first published nearly ten years ago.

Mark Sanborn, CSP, CPAE’s New York Times Bestselling book, based on his new postman named Fred, actually spurred a movement of people who would never again accept good enough as…good enough.

Finally, he has released Fred 2.0, journeying even wider and deeper with The Fred Factor philosophy, with principles, strategies and tactics that will help you – and the Fred’s you lead – increase effectiveness, earn more, and touch more lives with exceptional value.

Mark SanbornFred 2.0Mark is a man of wisdom…and himself a definite Fred.

Enjoy our chat!


For as long as I’ve know him, I’ve said that Mark is one of the best speakers in the world. That is no exaggeration. His list of clients includes Harley Davidson, Costco, Cisco, ESPN and First Data. And, he certainly hit a grand slam home run at our 2012 Go-Giver Retreat. If you are looking for a fantastic speaker for your next event, be sure and contact Mark either directly through his website or via your favorite speakers bureau.

NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.

19 Responses to “Fred 2.0 – An Interview with Mark Sanborn”
  1. Amy Wells said at 8:34 am on

    What a great interview Bob and Mark. Thank you!!!!

  2. Bob Burg said at 8:41 am on

    Thank YOU, Amy. Yep, Mark really rocked it out, didn’t he?!

  3. Geetha Manichandar said at 10:06 am on

    “Your Circumstances Don’t Determine Your Destiny.” – I love the profound wisdom in this statement.

    The Fred Factor and The Encore Effect are my all-time favourite books.

    Thank you Mark & Bob!

    Warm regards,


  4. Bob Burg said at 10:11 am on

    Geetha, thank you for your kind comments. Yes, The Encore Effect is another Sanborn favorite of mine!

  5. Jodi McMasters said at 10:15 am on

    Thank you for sharing your great interview with Mark Sanborn, Bob!

    This interview gave me a new & better association to the name “Fred”, and I became consciously aware of the Freds in my life. I also learned that Go-Givers are Freds, and you are a head Fred!!!

  6. Bob Burg said at 10:23 am on

    Jodi, what a kind and awesome compliment, my friend. Thank you!! 🙂

  7. Joan Endicott said at 11:20 am on

    Gentlemen, Thank you both for this GREAT interview! Mark is certainly a MASTER at what he communicates – verbal and written. I am excited for this book and the huge impact it will have for all who read it. This will serve to encourage the Fred’s out there to “Fred – up” even more and hopefully flip-flop the perspective and philosophy of DERF’s to become Freds! 🙂

    Bob and Mark – thank you for what you do and even more important is who you are and that you are the BEST EXAMPLES of what you speak and write about. You two gentemen will always be on my ‘Favorite People’ list!

    Abundant blessings and HUGE success ~

  8. Bob Burg said at 11:36 am on

    Joan: What a great and kind compliment. Thank you. And, yes, indeed, Mark is a MASTER of communication. I love your term, “Fred-up.” Now, THAT is cool! 🙂

  9. Geetha Manichandar said at 11:51 am on

    Yes! I love Joan’s term – “Fred – up”. As Mark himself said about 2LU – two levels up – here:

    Fred 2.0 will be 2LU.

    Thanks and regards,


  10. Marty Wolff said at 2:11 pm on

    Two of my mentors on the same call! As expected the interview was awesome!

  11. Bob Burg said at 2:20 pm on

    Marty: Thank you for both thoughts! Very kind of you! 🙂

  12. Yosef Wasserman said at 3:33 pm on

    Great interview! Can you imagine if everyone would read & internalize the “fred factor” what a better world we would have. Its our responsibility to create the FRED FACTOR CULTURE. I have given out many of the original book “The Fred Factor”. I cant wait to read Fred 2.0.

  13. Bob Burg said at 4:08 pm on

    Yosef: I agree, that would be awesome. And, I also agree with you that it all begins with the individual. Thank you for being such a great Fred-Ambassador!!

  14. Mark is absolutely great. I had written a cross article about one of his, and became one of my hits on SaySaga Inspirational. He has a very keen understanding on leadership most certainly.

  15. Thanks Bob, great interview! Great wisdom, I particularly liked hearing you 2 talk about giving thanks and thanks goodness for having people like you in this world, to encourage this as I also believe saying thank you should never become redundant. Thank you!!

  16. Bob Burg said at 9:48 pm on

    Selim: Yes, he Rocks, indeed. And, indeed, has a terrific understanding of Leadership!

  17. Bob Burg said at 9:50 pm on

    Frederique: Thank you. So glad you enjoyed it. And, I love the work you are doing my friend, as well!

  18. Ann Schenkel said at 9:30 pm on

    Bob Burg and Mark Sanborn: two wonderful examples of Fred’s in their leadership. Thank you very much for a great interview.

  19. Bob Burg said at 10:07 pm on

    Ann: Thank you. That’s so very kind of you to say. Greatly appreciated! Glad you enjoyed the interview!

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