The Icarus Deception – A Brief Chat with Seth Godin
Young Icarus ignored his father’s warning and flew too close to the sun, thereby melting his wax wings and falling to his death. But that part of the famous Greek Myth is not the actual deception.
According to perhaps the world’s foremost marketing genius (far from my opinion only), Seth Godin, for far too long, we’ve been taught to play it safe, stay in the comfort zone, don’t make waves and listen to the experts. In other words, stay low; don’t try and fly too high. But, that no longer works, unless by “works” we mean having a long and miserable career.
In his brilliant new book, The Icarus Deception: How High Will You Fly?, Godin advises us to create art. No, not necessarily in the literal sense, as we think of the painter or sculptor, but in whatever we create, and how we do it.
Great discussion with an outstanding individual and inspiration.
What did you think about his take on art? How about his thoughts on words such as “hubris?” And, “guts?”
Oh, and for those of you who also do interviews, did you notice his professionalism in how he saved my mistake and then “teed me right up” to help me remember what I meant to say?
Now, that’s an artist!
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