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Mark Sanborn’s Powerful Value Formula

October 11th, 2012 by Bob Burg

Perhaps the word is used so often it can begin to sound trite. Yet, in a Free Market economy, it’s the key to every successful, mutually-beneficial exchange. And, that is “value.”

In this brief chat with Mark Sanborn, CSP, CPAE, author of mega-bestsellers including The Fred Factor, he shares a very simple formula for understanding this very important concept, and making it work both for you and those to whom you are providing your exceptional value.

Enjoy Mark’s wisdom. (Unfortunately, the audio quality is less than stellar. Please forgive me.)

How can you apply Mark’s V = E + E + SE formula in your business?

AYearOfSuccess.com

* Are you subscribed yet to Mark Sanborn’s, Larry Winget’s, Sally Hogshead’s and my One-Year Video Learning Program, A Year of Success? We made it available as an initial offer at just $147 for the first few months. However, beginning November 1st it goes up to $347. Still a great investment. But, if you’d like this phenomenal program for the original price, visit AYearOfSuccess.com right now.

NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.

Tags: A Year of Success, Mark Sanborn, The Fred Factor, value

This entry was posted on Thursday, October 11th, 2012 at 7:50 am and is filed under Endless Referrals, Influence, Interviews, The Go-Giver. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

10 Responses to “Mark Sanborn’s Powerful Value Formula”

Kumar Gauraw said at 12:39 pm on October 11th, 2012:

“No sale is better than a bad sale!” I loved it. Thank you for this awesome interview, Bob.
Enjoyed listening to Mark and his wisdom on Value!

Regards,
Kumar
Bob Burg said at 12:50 pm on October 11th, 2012:

Kumar: Thank you for your comment. Yes, that was great advice and wisdom from Mark, wasn’t it?
Marty Wolff said at 4:32 pm on October 11th, 2012:

Bob,

I expected real value from Bob Burg and Mark Sanborn. Two great guys giving us something extra every time we hear from them. As always Bob I appreciate you bringing information to me / us that we can take action on. I am going to mention a year of success.com on my radio show this Saturday.
Wishing you health and success.
Marty Wolff
Bob Burg said at 5:11 pm on October 11th, 2012:

Marty: Thank you. So glad you enjoyed the interview with Mark. And, thank you for your mentijon of AYOS on your radio show. Very appreciated!
Doug Wagner said at 5:28 pm on October 11th, 2012:

What a timely reminder. I remember Mark covering this off during the Go-Giver Retreat (was that 5 years ago?).

Great reminders on how to deliver value. Clarifying expectations and education are so powerful.

Also reminded me I am behind on my reading AND on watching videos from A Year of Success.

I think I need a job where I read, learn, coach, consult and share what I learn with others.

Wait a sec, I might already have that job now.

Thanks Bob and Mark!
Bob Burg said at 5:48 pm on October 11th, 2012:

Doug: Yes, 5 years or 5 months…something like that. And, yes, you have that job already, and you’re VERY good at it!
Sophia Burrell said at 10:27 am on October 13th, 2012:

I like the comment Mark made, “when you educate the customer you immediately create value.”
Bob Burg said at 10:59 am on October 13th, 2012:

Sophia: Indeed, wasn’t that a great point?! Thank you for your comment!
Jim Hogan said at 8:04 am on October 30th, 2012:

Thanks Bob and Mark, The V=E+E+SE is so simple but often overlooked. If you leave any part of the formula out, you are just like everyone else. I enjoyed being reminded that adding “Something Extra” as a pleasant surprise bonus can increase the perceived value drastically. Thanks!
Bob Burg said at 10:31 am on October 30th, 2012:

Jim: Thank YOU. Great points, all!