By It’s Very Nature, Value Is Perception
Recently on Facebook, a friend posted a quote from John David Mann’s and my book, Go-Givers Sell More:
“Money is an echo of value. It’s the thunder to values lightning.”
A person then commented, “I think that needs some refinement. Money is an echo of perceived value.”
Well, he’s certainly not incorrect to use the word “perceived.” But, refinement isn’t necessary.
Why?
Because the very definition of value includes perception. Not perception such as an illusionist would use the word. And, not in any negative way. Literally, however, value is a matter of “perceived worth.”
This is exactly why we define “value” as:
“The relative worth or desirability of a thing to the end user or beholder.”
It’s also an important distinction from “price” which is simply a “set dollar amount.”
People buy according to the value *they* perceive. What one person perceives as being of value (convenience, style, durability, etc.) is often different from what another perceives as being of value.
There are many ways to provide value to others. The key to remember is that this value is not based on our perception but on their perception.
And, that’s the perception that counts!
Indeed, without value including the intangibles and perception, everything would be a commodity. Worth nothing more than the cost of raw materials and the labor that goes into it.
So important to look through the eyes of others. That is an amazing talent to have in business.
Great post Bob.
Doug: Thank you. What a perfect and insightful summation. Thank you for sharing that with us!
Indeed within Value is perception as we are unique beings seeking unique value if you will from others…
Every interaction we have with another, we are seeking something, what one might hold as a higher value might not be to someone else…
Hence there is where the PERCEIVED value comes from…
The biggest thing we all need to remember when working with others, and getting clear on
what the relationship is and what exactly is their desired outcome is so you can map out the best Course of action to give the Value that situation requires and within that keeping true to what you believe Your Value is.
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