Create An Asset of Value
Sometime back I had the honor of sharing the platform with success coach and bestselling author, Mike Litman.
During his presentation, he suggested creating an “asset of value.” This is a part of you that you “bring to the table,” a way you can always add to the relationship.
What a great idea! And, an “asset of value” can include so many things. Among them are information, advice, referrals, introductions, names of great books you’ve read, retweets of quality on Twitter, a kind word, articles of interest, and much, much more, including your “way of being”…those things you do that are uniquely associated with you and that provide value just by virtue of being an extension of your personal values.
Come up with your unique “Asset of Value” and share it on an ongoing basis with those with whom you wish to establish mutually beneficial, give and take, win/win relationships.
You’ll become known for your “signature” asset of value and position yourself as a true center of influence; the type people seek out to do business with and refer business to.
So, the natural question is…what is your signature asset of value? And, if you aren’t able to fully articulate yours yet, feel free to share some examples of “assets of value” of others that have impressed you that you feel it would be good for us to know about.