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Benefits of a Referral Part 2 (Video)

June 7th, 2010 by Bob Burg

In a previous video, we looked at four benefits of having a referred prospect.

With referred prospects…

It is easier to set the appointment.
Price is less of an issue, so you can sell on value rather than on price.
It’s easier to complete the transaction.
They are already of the mindset that that is how you do business (since that is how they met you).

Let’s look a bit deeper at each one. This video will focus on the benefit of “borrowed influence.

In the next Video Brief we’ll look closer at the benefit of being able to sell on value rather than on price.

And, of course…Make it a GREAT Endless Referrals week!

This entry was posted on Monday, June 7th, 2010 at 7:03 am and is filed under Endless Referrals, Endless Referrals Video Briefs, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Benefits of a Referral Part 2 (Video)”

Heather Card said at 10:13 am on June 7th, 2010:

Great content Bob. I am going back to review your book “Endless Referrals”

I would highly recommend it to anyone who has any product or service to sell.
Bob Burg said at 6:49 am on June 8th, 2010:

Thank you, Heather. That’s a very kind compliment. Much appreciated!!