She’d Probably Never Read It
Wednesday, September 30th, 2009A little before I was about to present at a recent event in Minneapolis I was hanging out with a few people who were manning (or, is that, “personing?”) the Resource Tables for the various speakers. One was a table displaying Roxanne Emmerich’s book, Thank G-d It’s Monday.* The book is about how to make the workplace both a lot more fun and a lot more profitable. I read it. It’s terrific.
So, a woman who was not an attendee but attending another event within the same convention center walked by and, seeing some books on the table, stopped by. Nice enough person. The she saw the book’s title.
“Thank G-d It’s Monday?” she asked, with a tone of extreme disbelief.
“Yes” answered the person working the table, with a kind, genuine smile.
The woman, with a slight, disbelieving shake of her head, simply turned and walked away. No “good bye”, didn’t say “thank you” and didn’t any longer even acknowledge those at the tables. She simply walked away as though the event going on in the adjoining room must be some kind of rah-rah cult festivity. {quick note: realize that is simply my interpretation; I can’t read another person’s mind.}
One of the people from another Resource Table, turning to the person handling Roxanne’s table said, “Wow, does she need that book. You should have just given it to her for free.”
I opined, “She’d probably never read it.”**
“But, aren’t those the ones” asked the young man at another table, “who need it the most?”
Great question. And I believe that’s true.
Isn’t it interesting though, that indeed – about 99 percent of the time – the people who need something the most will never try it, use it, read, it, etc.
Yet, the 1 percent who do often make changes in their lives so significant, profound and dramatic it’s nearly beyond description.
For the 99 percent, it typically comes down to belief systems. There are certain things so far outside one’s “model of the world and how it works” that they will simply not be open to that suggestion.
So, what do you think it is about that other one percent that makes the difference; that causes them/allows them to be open to ideas with which they are currently not familiar?
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*Note: The title of the book has the vowel intact. I used a hyphen in the word, “G-d” in keeping with Jewish tradition of never spelling out the Name of G-d out of respect and deference.
**Note: Please don’t confuse my statement, “She’d probably never read it” with my saying that it’s not good to offer. Within the proper context, it certainly is. Had the visitor stayed around, asked questions, and shown any openess I would most likely have bought her Roxanne’s book and given her a copy of The G0-Giver, as well. She did not make herself open.






