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	<title>Comments on: They Don’t Buy the “Is”…They Buy the “Does”</title>
	<atom:link href="http://www.burg.com/2009/02/they-don%e2%80%99t-buy-the-%e2%80%9cis%e2%80%9d%e2%80%a6they-buy-the-%e2%80%9cdoes%e2%80%9d/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.burg.com/2009/02/they-don%e2%80%99t-buy-the-%e2%80%9cis%e2%80%9d%e2%80%a6they-buy-the-%e2%80%9cdoes%e2%80%9d/</link>
	<description>Bob Burg&#039;s Official Website</description>
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		<title>By: Team Roster</title>
		<link>http://www.burg.com/2009/02/they-don%e2%80%99t-buy-the-%e2%80%9cis%e2%80%9d%e2%80%a6they-buy-the-%e2%80%9cdoes%e2%80%9d/comment-page-1/#comment-5591</link>
		<dc:creator>Team Roster</dc:creator>
		<pubDate>Sat, 30 Oct 2010 07:28:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.burg.com/?p=634#comment-5591</guid>
		<description>Maybe you could make changes to the blog name title They Donâ€™t Buy the â€œIsâ€â€¦They Buy the â€œDoesâ€  &#124; Bob Burg to something more catching for your blog post you make. I loved the the writing however.</description>
		<content:encoded><![CDATA[<p>Maybe you could make changes to the blog name title They Donâ€™t Buy the â€œIsâ€â€¦They Buy the â€œDoesâ€  | Bob Burg to something more catching for your blog post you make. I loved the the writing however.</p>
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		<title>By: bob Burg</title>
		<link>http://www.burg.com/2009/02/they-don%e2%80%99t-buy-the-%e2%80%9cis%e2%80%9d%e2%80%a6they-buy-the-%e2%80%9cdoes%e2%80%9d/comment-page-1/#comment-612</link>
		<dc:creator>bob Burg</dc:creator>
		<pubDate>Fri, 06 Mar 2009 01:57:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.burg.com/?p=634#comment-612</guid>
		<description>Thank you, Ashley, for your kind words. Much appreciated!

Bob</description>
		<content:encoded><![CDATA[<p>Thank you, Ashley, for your kind words. Much appreciated!</p>
<p>Bob</p>
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		<title>By: Ashley</title>
		<link>http://www.burg.com/2009/02/they-don%e2%80%99t-buy-the-%e2%80%9cis%e2%80%9d%e2%80%a6they-buy-the-%e2%80%9cdoes%e2%80%9d/comment-page-1/#comment-606</link>
		<dc:creator>Ashley</dc:creator>
		<pubDate>Thu, 05 Mar 2009 05:12:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.burg.com/?p=634#comment-606</guid>
		<description>As a Newbie, I am always searching online for articles that can help me. Thank you</description>
		<content:encoded><![CDATA[<p>As a Newbie, I am always searching online for articles that can help me. Thank you</p>
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		<title>By: Bob Burg</title>
		<link>http://www.burg.com/2009/02/they-don%e2%80%99t-buy-the-%e2%80%9cis%e2%80%9d%e2%80%a6they-buy-the-%e2%80%9cdoes%e2%80%9d/comment-page-1/#comment-577</link>
		<dc:creator>Bob Burg</dc:creator>
		<pubDate>Thu, 26 Feb 2009 21:04:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.burg.com/?p=634#comment-577</guid>
		<description>Hi Nick, you&#039;re on the right track. Can you take the benefits even further? Take each of the above five, and then assign a benefit to all of them! What is the benefit to them of burning that many calores in less than 45 minutes? What&#039;s the benefit to their imiproving their balance, coordination, etc? What&#039;s the benefit to their learning to create their own workouts with very little or not equipment? I guarantee you can take all five of those and give it even more of a &quot;does.&quot;

Good luck, my friend. Your on your way!

Bob</description>
		<content:encoded><![CDATA[<p>Hi Nick, you&#8217;re on the right track. Can you take the benefits even further? Take each of the above five, and then assign a benefit to all of them! What is the benefit to them of burning that many calores in less than 45 minutes? What&#8217;s the benefit to their imiproving their balance, coordination, etc? What&#8217;s the benefit to their learning to create their own workouts with very little or not equipment? I guarantee you can take all five of those and give it even more of a &#8220;does.&#8221;</p>
<p>Good luck, my friend. Your on your way!</p>
<p>Bob</p>
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		<title>By: Nick Ng</title>
		<link>http://www.burg.com/2009/02/they-don%e2%80%99t-buy-the-%e2%80%9cis%e2%80%9d%e2%80%a6they-buy-the-%e2%80%9cdoes%e2%80%9d/comment-page-1/#comment-573</link>
		<dc:creator>Nick Ng</dc:creator>
		<pubDate>Wed, 25 Feb 2009 04:44:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.burg.com/?p=634#comment-573</guid>
		<description>I have already changed my presentations to what my personal fitness training and coaching DOES, not what it IS. 

1. Burn 500-900 calories in less than 45 minutes.
2. Build lean muscle and increase metabolism which helps burn more fat.
3. Improve balance, coordination, mobility, and stability.
4. Learn strategies to maximize time and energy, not just minlessly going through exercise after exercise
5. Learn to create your own workouts with very little or NO equipment!

Well, I guess the &quot;Power of 3&#039;s&quot; didn&#039;t work too well in this, but I have to be positively different from my competitors. Thanks Bob! I&#039;m just typing away here.</description>
		<content:encoded><![CDATA[<p>I have already changed my presentations to what my personal fitness training and coaching DOES, not what it IS. </p>
<p>1. Burn 500-900 calories in less than 45 minutes.<br />
2. Build lean muscle and increase metabolism which helps burn more fat.<br />
3. Improve balance, coordination, mobility, and stability.<br />
4. Learn strategies to maximize time and energy, not just minlessly going through exercise after exercise<br />
5. Learn to create your own workouts with very little or NO equipment!</p>
<p>Well, I guess the &#8220;Power of 3&#8242;s&#8221; didn&#8217;t work too well in this, but I have to be positively different from my competitors. Thanks Bob! I&#8217;m just typing away here.</p>
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